GE's digital camera ambitions continue to widen with the preview of their X5 prosumer bridge camera

Three or four years ago nobody had heard of General Imaging, a new camera brand licensed by the General Electric industrial conglomerate. But General Imaging has rapidly established itself as a camera marque with ambitions. It was one of the first camera makers to introduce features like face detection, blink detection, and smile detection. It even showed a GPS-enabled camera, although this was eventually shelved. General Imaging now has a respectable and competitively priced range of compact digital cameras, and PMA 2010 saw the company showcase its pre-production X5 bridge camera. The X5 has a 15x optical zoom, and optical image stabilisation, the effectiveness of which was being demonstrated on the booth.

We have a couple of short videos from the General Imaging booth for you; the first being a run through of the X5 prototype's features and the second looks at the X5 image stabilisation demonstration.

Next we have an X5 pre-production camera on vibrating platform to demonstrate the effectiveness of GI's image stabilisation system: