Fujifilm hasn't, it must be said, made a big song and dance about 3D so far. Instead it has been test marketing its 3D technology, perhaps in readiness for the big roll-out of 3D TVs this year. Besides TVs playback, Fujifilm is already compatible with 3D TV display technology for PCs from nVidia, and Fujifilm has already developed 3D display materials for prints that don't require the viewer to wear 3D glasses, as well as 3D digital picture frames. You can also shoot video in 3d with the W1 camera.
We spoke to Jim Calverley, Fujifilm's senior product training manager, on the Fujifilm booth here at PMA in order to get an insider's perspective on the potential of 3D imaging:
Let us know what you think - is 3D going to be a major evolution of photography?
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PMA 2010 video report:: Fujifilm's 3D consumer digital photography