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20th February 2005
Panasonic announces an alliance with Shutterfly


Release Issued by Panasonic:

Panasonic To Provide Online Photo Services Powered By Shutterfly

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ORLANDO, FL (February 20, 2005) - Today from the Photo Marketing Association (PMA) 2005 Annual Convention & Tradeshow, Panasonic Consumer Electronics Company announced an alliance with Shutterfly, a leading online photo service provider, to provide an online photo center for consumers. Beginning in March, Panasonic customers can take full advantage of Shutterfly's award-winning products and services at the Panasonic Photo Center, created and managed by Shutterfly. This reflects a broadening of the alliance between the companies, who both provide consumers with high-quality digital photography solutions.

"As digital camera sales rapidly outpace those of traditional film cameras, consumer demand for convenient and easy-to-use digital photography services will grow exponentially," said Monica Helmer, Marketing Manager for the Optical Group, Panasonic Consumer Electronics Company. "Panasonic chose to work with Shutterfly because as a recognized leader in online photo services, the company shares our desire to provide the best overall digital photography experience for consumers."

Panasonic Photo Center, Powered By Shutterfly
The following Shutterfly photo products and services will soon be available to Panasonic customers via the Panasonic Photo Center:

Professional prints ranging in sizes from wallets to 20x30 large-formats
Customizable photo cards, calendars, photo books and photo gifts that can be shipped directly to friends and family all over the world
Free online photo sharing service
Free image editing tools (i.e. cropping, red-eye removal, enhancing color effects and adding borders)
Free, unlimited online image storage

"Shutterfly is excited to help Panasonic Photo Center customers preserve their memories and stay connected with family and friends," said Andy Young, Chief Marketing Officer of Shutterfly. "With our shared commitment to quality products and customer satisfaction, we look forward to a mutually-beneficial and productive alliance with Panasonic."

www.shutterfly.com

 
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