Release Issued by Panasonic:

Panasonic puts HD Plasma TV at the heart of the home

Mr Fumio Ohtsubo, President of Panasonic AVC Networks Company, explains how High Definition plasma television will benefit consumers, in his opening Keynote presentation at IFA 2005.

Speaking in Berlin, Mr Ohtsubo shows how Panasonic has transformed an already successful formula, of building on the synergies between the SD Memory Card, DVD and Digital TV, into one that delivers the benefits of High Definition to consumers especially in their homes. These HD benefits include larger and thinner high quality plasma TVs, camcorders, DVD recorders and digital still cameras, that make excellent use of the growing power of the SD Memory Card to open up opportunities for consumers to share music, images and movies.

“Panasonic is leading a revolution that will transform our customers’ lives in very fundamental ways”, says Mr Ohtsubo. “At the heart of that revolution is the television.”

“I believe that television is at the heart of the home and the coming of High Definition Plasma TV will put the focus back onto television in a very major way.”

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated sales of US$81.44 billion for the fiscal year ended March 31, 2005. Matsushita's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at www.panasonic.co.jp/global