Released by Sony:

Sony develops new retail digital photofinishing solution

Networked solution linked to EPOS improves workflow to help drive fresh profits for retailers

28th September 2004 – At Photokina, Sony Europe announces the launch of its new retail digital photofinishing solution. This first ever integrated photo printing solution consists of a network of terminals (input) linking an EPOS (in shop) to digital photo printers (output). Specially developed server software manages the whole workflow – so when a customer inputs their photos to the terminal, the information is processed to the server, and authorised by the EPOS. A receipt is printed for the customer, who pays at the EPOS. This releases the order (again via the server) and the photos are printed instantly.

The digital photo printing process is a simple customer driven operation. It allows customers to select, print and pay for their high quality colour prints in a single, seamless workflow yet it ensures retailers retain control over payment; no prints are made which aren’t paid for. The system can easily be integrated into existing EPOS till systems for easy payment. All digital media and camera-phones via Bluetooth® Wireless technology can be used, resulting in high quality prints (as the pixel data allows) with Sony media, in various print sizes.

For retailers, the initial investment is low in comparison to a digital MiniLab and there is much less staff involvement required. The DPF retail printing solution is particularly suitable for retail outlets, supermarkets, large chains, Photoshops and electronic shops as it is the only total integrated solution to date and self operated.

“The growth of the digital printing market means that this type of solution is urgently needed, both to provide a low investment route for retailers into digital photoprinting and also to provide a system to complement existing traditional film development services with digital ones,” commented Fredrik Fagerstedt, Digital Photography Europe, Sony Europe. “The network is scalable, linking many products so at a later date, cd burners, scanners, etc can be added for a complete shop solution.”

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