Issued By Canon Europa:

EMBARGO, 2 June 2003, 7:00GMT, 8:00CET, 9:00EET

Canon’s 5.0 Megapixel PowerShot G5 - Microdrive Kit: Total control, extended power

Amstelveen, The Netherlands, 2 June, 2003. Canon, a leader in photographic and imaging technology, today launches the superbly specified 5.0 Megapixel

PowerShot G5 – Microdrive Kit. With an extremely fast f2.0, 4x optical zoom, Canon’s most advanced compact offers serious amateur and professional photographers unrivalled image quality. 12 shooting modes deliver the sort of flexibility and versatility typically only found in high-end SLRs.

Canon’s proprietary DIGIC (DIGital Imaging Core) processor delivers consummate image quality with 2 fps speed and efficiencies in power consumption to help give the PowerShot G5 one of the longest battery lives of any digital compact on the market. To complement this performance, the PowerShot G5 – Microdrive Kit ships with a 1GB Microdrive, allowing over 400 high-resolution shots of outstanding quality to be taken and stored on a single charge without changing storage medium . An extensive range of optional lenses, flashes and accessories cements the PowerShot G5’s position as a system camera for the serious user. A robust body featuring metal elements and a stylish black finish gives professional looks to match its performance.

“The popularity of our G-series amongst advanced and professional photographers has confirmed the need in the market place for a high-end compact with the functionality of an SLR” explains Hiroshi Komatsuzaki, Head of Canon Consumer Imaging Europe. “With 5.0 Megapixels, a fast 4x zoom lens and a capacity to shoot over 400 high quality pictures without having to change the battery or memory card, our engineers have delivered a serious camera designed to meet the stringent needs of the most demanding of amateur and professional photographers”.

Super fine detail
The PowerShot G5’s 5.0 Megapixel CCD sensor delivers the high resolution expected of a camera in this class, allowing photo prints up to A3 in size as well as more scope for image cropping. The reduction of pixel size necessary to achieve a 5.0 Megapixel CCD calls for extremely high levels of lens performance. Canon’s engineers have employed their expertise in lens and optics technologies to optimally match the lens to the sensor resolution.

Precision lens technology
Canon’s tradition of superb lens quality continues with a fast f2.0 (W) to f3.0 (T) 4x optical zoom lens, (7.2 to 28.8mm) that is equivalent to a 35-140mm
lens in 35mm format. Chromatic aberration that plagues lesser quality digitals has been all but eliminated with the incorporation of 2 aspherical elements. Extremely fast and accurate focusing is achieved by controlling focusing with the movement of just one rear element. An optical neutral density (ND) filter – unique to Canon – is built into the lens to reduce light by 3 stops, permitting creative slow shutter /large aperture settings in bright conditions. FlexiZone AF/AE allows users to specify the particular spot in the frame from which to focus and meter - ideal for off-centre and even on-the-edge compositions - and focus bracketing takes extra shots focused in front of and behind the subject.

Flexibility unlimited
A choice of twelve modes gives users complete control over the camera in every possible shooting situation. Along with all the fully manual and aperture/shutter priority modes expected in an advanced digital, the PowerShot G5 includes two Custom modes for storing preferred camera settings, Portrait and Landscape modes to minimise/maximise depth of field appropriately, and a Night Scene mode providing slow sync speed for realistic shots balancing
exposure to maintain both background and foreground detail. StitchAssist works in 5 modes to enable precise alignment of up to 26 images for panorama and poster shots that are merged with the supplied PhotoStitch software. 180-second video clips with sound can be recorded in movie mode. Photo effects include sepia, vivid colour, black and white, neutral and low sharpening. A vari-angle 1.8-inch LCD monitor can be fully rotated to allow for shooting with the camera close to the floor or high in the air and a mirror image display for easy self-portraits. For ultimate quality and post processing flexibility, images can be stored in Canon RAW format – even after a shot has been taken in JPEG mode. Flexibility is further extended with a raft of features including ±2 stop Auto Exposure Bracketing (AEB) in 1/3 stop increments, 1st and 2nd curtain flash synchronisation and interval shooting for time lapse photography.

High end processing, high end performance.
The complex algorithms required to accurately process functions such as white balance and color rendition have all been integrated onto Canon’s unique high speed DIGIC processor. This allows the PowerShot G5 to deliver stunning quality images with no trade-off in camera responsiveness. By keeping all key functions onto a single chip, power consumption is also reduced. The PowerShot G5 employs the powerful BP-511 rechargeable Li-Ion battery to allow up to 450 high-resolution shots or 6 hours playback from a single charge.

System Camera
Canon’s wide range of specialised accessories further expands the capabilities, versatility and creative potential of the camera. A 0.7x wide converter and 1.75 tele converter cover a 10x zoom range of 24.5 – 245mm (35mm equivalent). True macro photography is available with a 58mm close up lens and professional Macro Ring Lite MR-14EX or Macro Twin MT-24EX flash units. The PowerShot G5 offers full support of Canon’s extensive EX series Speedlite flash units including wireless sequential firing of multiple independent banks of remote flashes, unheard of in competing digital cameras.

Direct Print
Directly connectable to all Canon Direct Print printers, The PowerShot G5 delivers superb quality photo prints without needing a PC. Simply connect the camera to a Canon Direct Print printer; select the desired shot and full colour photo printing begins. With 5.0 Megapixels, the PowerShot G5 has the
resolution essential for premium-quality large-format A3 prints.

Software
The PowerShot G5 comes with the following software:

• ZoomBrowzer EX (Windows) & ImageBrowser (Macintosh) – Central to image management, ZoomBrowser EX / ImageBrowser files, prints and transfers images between camera and computer.

• File Viewer Utility – for fast transfer, preview and conversion of RAW image files.

• Picture Transfer Protocol (PTP) – PowerShot G5 uses PTP communication for driverless connection to Windows XP and Mac OS-X (v.10.1/v.10.2).

Also included is Canon’s PhotoStitch, RemoteCapture and PhotoRecord software.
All figures quoted are based on Canon’s standard testing method

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