Issued by Fujifilm:
Fujifilm's new FinePix E550 Zoom: the perfect combination of form and function
The most advanced camera in Fujifilm’s new E range balances ease of use with exceptional sensor performance
28 July 2004 - Fujifilm today announces the launch of the FinePix E550 Zoom, which heads up the company’s new, no-nonsense ‘E’ range of digital cameras. Featuring manual controls and boasting major sensor refinements, the 6.3 megapixel FinePix E550 Zoom is a competitively-priced digital camera with tremendous hidden strength, giving the ideal balance of form and function.
Fujifilm has made great strides to develop its celebrated Super CCD HR sensor and processor technology for the FinePix E550 Zoom. This latest sensor enhancement gives the camera the capability of low sensitivity and a higher signal-to-noise ratio, both contributing to superb image quality.
Alongside powerful sensor improvements, the FinePix E550 Zoom features a 4x zoom lens, which gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera, and a 6.3 million effective (12.3 million recorded output) pixel count. The high pixel output ensures that picture enlargements maintain exceptional sharpness and detail.
The FinePix E550 Zoom is housed in a sturdy metallic casing and has a 2” screen. The larger screen makes it easier to view photographic subjects, and also benefits those photographers that wish to view and edit their images on the move, without needing to preview them on a PC screen.
The new camera is also PictBridge™ compatible, which means that images can be printed directly from the camera, without the need for a PC.
The FinePix E550 Zoom will fit into your coat pocket and has a robust, easy-to-grip design that is great for photographers who find smaller cameras a little fiddly. The camera is perfect for enthusiasts and more serious photographers alike, with its range of manual features and uncompromising image quality.
Adrian Clarke, Fujifilm’s Director of Consumer Products, said, "The E550 Zoom is something of a dark horse in that it combines major sensor refinements in a modest, pleasing design. We are continuing to improve and refine our cameras’ sensor design and functions, which means that consumers are getting greater value for money than ever before. The new E range cameras are designed to be reliable and easy to use, yet powerful enough to give unrivalled performance.”
FinePix E550 Zoom features at a glance:
• Newly-developed Super CCD HR sensor with 6.3 million effective pixels (delivering 12.3 million recorded pixels)
• 4x optical zoom lens equivalent to 32.5mm - 130mm on a 35mm camera
• High resolution 2” LCD screen for extra clarity and detail
• Multiple exposure modes including aperture priority, shutter priority and manual modes
• RAW file format enabling unprocessed file saving
• Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
• High quality 640 x 480 movie mode at 30 frames per second with sound
• A/V socket for playback on a compatible TV
• Powered by 2 x AA batteries
• xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
• PictBridge™ compatibility for direct printing without a PC
Super CCD HR technology
Fujifilm’s Super CCD HR technology allows high resolution sensors to be housed in even smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.
Availability & pricing
The FinePix E550 Zoom will be available in the UK from leading photographic retailers in September 2004. Pricing will be announced nearer to the date of retail launch.*
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk
Fujifilm FinePix E550 Zoom - Specifications and features
| Specifications
| FinePix E550 Zoom
| | Effective pixels | 6.3 million effective pixels
| | CCD sensor | 1/1.7 inch Super CCD HR
Number of total pixels: 6.63 million
| | Number of recorded pixels | Still image: 4,048 x 3,040 (12.3 million) / 2,848 x 2,136 / 2,048 x 1, 536 / 1,600 x 1,200 / 640 x 480 pixels
Movie: 640 x 480 / 320 x 240 pixels, 30 frames per second with monaural sound
| | Storage media | xD-Picture CardTM
| | File format | Still image: CCD-RAW / JPEG (Exif Ver 2.2)
Movie: AVI (Motion JPEG), WAV
(Design Rule for Camera File System compliant / DPOF compatible)
| | Number of images / recording time | See chart below
| | Lens | Fujinon 4x zoom lens, F2.8 - F5.6
| | Lens focal length | 7.2 - 28.8mm. Equivalent to 32.5 - 130mm
| | Focus | Auto focus (Area, Centre, Multi) / Manual focus / Continuous AF
| | Focus distance | Normal: 60cm to infinity
Macro: approx. 7.5 to 80cm
| | Shutter speed | 3 sec. to 1/2,000 sec. depending on shooting mode
| | Aperture | F2.8 - F8 (1/3 EV steps) at wide-angle
F5.6 - F8 (1/3 EV steps) at telephoto
| | Sensitivity | Auto: equivalent to ISO 80 - 640
Manual: equivalent to ISO 80 / 100 / 200 / 400 / 800
(resolution fixed at 3M / 2M / 0.3M for shots taken at ISO 800)
| | Exposure control | 64-zone TTL metering-multi, spot, average
| | Exposure modes | Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
| | White balance | Automatic
Manual (Fine, Shade, Fluorescent Light (Daylight), Fluorescent Light (Warm White) Fluorescent Light (Cool White), Incandescent Light, Custom
| | Viewfinder | Real image optical (approx. 77% coverage)
| | LCD monitor | 2.0-inch low-temperature poly-silicon TFT (approx. 154,000 pixels)
Approx. 96% coverage
| | Flash | Auto flash using flash control sensor
Effective range: wide angle 0.6m - 4.5m
Telephoto 0.6m - 2.2m
Flash Mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
| | Self-timer | Approx 2 / 10 sec.
| | Video output | NTSC / PAL selectable
| | Digital interface | USB
| | Power source | 2 x AA batteries
| | Dimensions | 105 (W) x 63 (H) x 34.4 (D) mm
| | Weight | 200g (excluding batteries and media) |
| Camera functions |
FinePix E550 Zoom
| | Digital zoom ratio (shooting / playback mode) | 4,048 x 3,040: Shooting -, Playback 21.1
2,848 x 2,136: Shooting 1.4, Playback 14.8
2,048 x 1,536: Shooting 2.0, Playback 10.7
1,600 x 1,200: Shooting 2.5, Playback 8.3
640 x 480: Shooting 6.3, Playback 3.3
| | Shooting modes | Normal: Auto, Scene Position (Portrait, Landscape, Sports, Night Scene)
Continuous:
Top 4: Max. 3 frames / sec. up to 4 frames
Final 4: Max. 3 frames / sec. up to 4 frames
Long period: Max. 1.6 frames / sec up to 40 frames. Only at 2M mode (1,600 x 1,200 pixels)
Auto bracketing
| | Colour modes | B&W / Chrome / Standard
| | Voice memo | Up to 30 sec. WAV format
| | Playback | Single frame (with max. 30x playback zoom), 12 multi-frame, displayed by day sorting
| | PictBridgeTM | Compatible
| | Accessories included |
16MB xD-Picture CardTM
2 x AA batteries
Battery charger
Hand strap
USB cable
AV cable
Cradle Adaptor for FinePix E550 Zoom
CD-ROM containing:
- USB driver
- FinePix Viewer
- ImageMixer VCD2 for FinePix
- RAW File Converter LE
| | Optional accessories
|
xD-Picture CardTM: 16, 32, 64, 128, 256, 512MB capacities currently available
AC power adaptor: AC-3V (cannot be used as battery charger for this model)
Battery Pack NH-10 (can be charged with PictureCradle CP-FXA10)
PC Card Adaptor (DPC-AD)
CompactFlashTM Card Adaptor (DPC-CF)
USB Pen Drive/xD-Picture CardTM Reader (DPC-UD1)
Fujifilm 7-in-1 Memory Card Reader (DCR-71)
xD-MP3 Card Reader/MP3 Player
PictureCradle CP-FXA10
- Includes AC-3VW and rechargeable battery NH-10
- NH-10 (included): charged in PictureCradle CP-FXA10
Tele conversion lens (TL-FXE01)
Wide conversion lens (WL-FXE01)
Adaptor ring (AR-FXE02)
Soft case |
Specifications are subject to change without notice.
Standard number of frames / recording time per xD-Picture CardTM
| Mode / Quality |
|
CCD-RAW | 12M (Fine) | 12M (Normal) | 6M | 3M | 2M | 0.3M
| | Number of recorded pixels | 4,038 x
3,040 | 4,048 x 3,040 (12.3M) | 4,048 x 3,040 (12.3M) | 2,848 x
2,136
(6.08M) | 2,048 x
1,536
(3.15M) | 1,600 x 1,200
(1.92M) | 640 x 480
(0.3M)
| | Image data size | Approx. 13MB | Approx. 4.9MB | Approx. 2.5MB | Approx. 1.5MB | Approx. 780KB | Approx. 630KB | Approx. 125KB
| | 16MB | 1 | 3 | 6 | 10 | 19 | 25 | 122
| | 32MB | 2 | 6 | 12 | 20 | 40 | 50 | 247
| | 64MB | 4 | 12 | 26 | 42 | 81 | 101 | 497
| | 128MB | 9 | 26 | 52 | 84 | 162 | 204 | 997
| | 256MB | 19 | 52 | 105 | 169 | 325 | 409 | 1,997
| | 512MB | 39 | 105 | 211 | 339 | 651 | 818 | 3,993 |
| Mode / Quality | Movie |
640 x 480 | 320 x 240
| | Frame rate (fps) | 30 | 30
| | 16MB | Approx. 18 sec. | Approx. 26 sec.
| | 32MB | Approx. 36 sec. | Approx. 54 sec.
| | 64MB | Approx. 73 sec. | Approx. 109 sec.
| | 128MB | Approx. 147 sec. | Approx. 219 sec.
| | 256MB | Approx. 296 sec | Approx. 7.3 min.
| | 512MB | Approx. 9.8 min. | Approx. 14.6 min. |
Specifications are subject to change without notice.
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