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28th July 2004
Fujifilm introduces FinePix F810 Zoom
Issued by Fujifilm:

Fujifilm FinePix F810 Zoom: Super CCD performance hits new heights

Super CCD HR technology takes further steps forward with key sensitivity improvement
FinePix F810 Zoom

28 July 2004 - Fujifilm’s obsession with improving digital image quality has hit a new level with the launch of the FinePix F810 Zoom. This compact digital camera introduces a refinement in the construction of Fujifilm's Super CCD HR sensor, enhanced processor technology and a new sensitivity rating of ISO 80. These enhancements translate into something very simple - purer, clearer, sharper pictures.

The newly-designed Super CCD HR sensor featured in the FinePix F810 Zoom improves the storage capacity for electric charge held by each of its six million photodiodes (pixels). Along with the trademark Super CCD high sensitivity of ISO 800, this sensor refinement translates into a new lower sensitivity of ISO 80, greatly improved signal to noise ratio, along with an attendant increase in image quality. In other words, the FinePix F810 Zoom is capable of storing more electric charge in the sensor to generate a higher quality image.

Looking at the photographic results, followed by the specifications, any observer would be forgiven for concluding that this is a high-end, enthusiast camera. Manual exposure control, flash compensation, RAW mode, manual focus and JPEG compression options are all features that are at home on much bigger, bulkier cameras. This is a camera for those who know about photography, but don’t require over-sized photographic equipment to prove it!

The FinePix F810 Zoom features an extensive 4x zoom lens that gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera. When the camera is switched on, this lens is ready and extended immediately. The widescreen (16:9) facility that debuted on the FinePix F710 Zoom is also present, enabling images and movie files to be viewed in full on a widescreen television, without stretching or distortion.

The FinePix F810 Zoom is perfect for the off-duty photographer or camera enthusiast with quality in mind. Featuring a host of manual controls and exceptional picture quality, photographers will find it difficult to track down such a rewarding digital camera that also fits in their pocket.

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, "The photographic community is waking up to the fact that extra pixels don't necessarily deliver better image quality. In fact, sometimes more pixels get in the way of good image quality. Instead, our technical teams have been working on improving an already highly-regarded sensor/processor combination.

"The FinePix F810 Zoom underlines what’s fundamentally exciting about digital photography; that a small camera like this can achieve the quality and flexibility that you’d expect from a large and bulky one."

FinePix F810 Zoom features at a glance:
  • Newly-developed 1/1.7 inch Super CCD HR sensor with 6.3 million effective pixels (delivering 12.3 million recorded pixels)

  • High performance 4x optical zoom lens equivalent to 32.5mm - 130mm on a 35mm camera

  • High resolution 2.1" widescreen LCD screen (173,000 pixel CG silicon TFT monitor)

  • Full range of exposure controls (P/S/A/M) with convenient command dial

  • Continuous shooting modes including Top 4, Final 4 and Long-Period shooting up to 40 frames at 1.6 frames/sec

  • Wide range of ISO settings (80/100/200/400/800)

  • High quality VGA movie recording at 30 frames per second with sound

  • USB 2.0 connectivity for high speed image transfer

  • RAW file format for unprocessed image saving

  • Ultra-fast start-up time of under 1.2 seconds, shooting interval of approx. 1.0 second

  • Includes PictureCradle for fast charging and convenient image transfer

  • xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)

  • PictBridge compatibility for direct printing without a PC


  • Super CCD HR technology
    Fujifilm’s Super CCD HR technology allows high resolution sensors to be housed in smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.

    Availability & pricing
    The FinePix F810 Zoom will be available in the UK from leading photographic retailers in August 2004. Pricing will be announced nearer to the date of retail launch.*

    For information about Fujifilm and its products, please visit: www.fujifilm.co.uk

    Fujifilm FinePix F810 Zoom - Specifications and features
    Specifications FinePix F810 Zoom
    Effective pixels 6.3 million effective pixels
    CCD sensor 1/1.7 inch Super CCD HR Number of total pixels: 6.63 million
    Number of recorded pixels Still image:
    Standard mode: 4,048 x 3,040 (12.3 million) / 2,848 x 2,136 / 2,048 x 1, 536 / 1,600 x 1,200 / 640 x 480 pixels
    Widescreen mode: 3,968 x 2,232 (8.9 million) / 3,200 x 1,800 / 2,304 x 1,296 / 2,048 x 1,152/ 768 x 432 pixels
    Movie:
    Standard mode: 640 x 480 / 320 x 240 pixels, 30 frames per second with monaural sound
    Widescreen mode: 640 x 360 / 320 x 184 pixels, 30 frames per second with monaural sound
    Storage media xD-Picture CardTM
    File format Still image: CCD-RAW / JPEG (Exif Ver 2.2)
    Movie: AVI (Motion JPEG), WAV
    (Design Rule for Camera File System compliant / DPOF compatible)
    Number of images / recording time See chart below
    Lens Fujinon 4x zoom lens, F2.8 - F5.6
    Lens focal length 7.2 - 28.8mm. Equivalent to 32.5 - 130mm (STD) / 35.5 - 142mm (WIDE) on a 35mm camera
    Focus Auto focus / AF Area Focus/ AF Centre Focus / Manual focus
    AF assist illuminator available
    Focus distance Normal: 60cm to infinity
    Macro: approx. 7.5 to 80cm
    Shutter speed 3 sec. to 1/2,000 sec. depending on shooting mode
    Aperture F2.8 - F8 (1/3 EV steps) at wide-angle
    F5.6 - F8 (1/3 EV steps) at telephoto
    Sensitivity Auto: Auto (equivalent to ISO 80 - 640) / 80 / 100 / 200 / 400 / 800 SP/P/S/A/M: equivalent to ISO 80 / 100 / 200 / 400 / 800 (resolution at 3M / 2M / 0.3M for shots taken at ISO 800)
    Exposure control 64-zone TTL metering-multi, spot, average
    Exposure modes Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
    White balance Automatic Manual (Fine, Shade, Fluorescent Light (Daylight), Fluorescent Light (Warm White) Fluorescent Light (Cool White), Incandescent Light, Custom
    Viewfinder Real image optical (approx. 77% coverage)
    LCD monitor 2.1" Widescreen CGsilicon TFT (173,000 pixels) approx. 100% coverage
    Flash Auto flash using flash control sensor
    Effective range:
    Wide angle 0.3m - 4.0m
    Telephoto 0.6m - 2.5m
    Flash Mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro., Red-eye Reduction + Slow Synchro.
    Self-timer Approx 2 / 10 sec.
    Video output NTSC / PAL selectable
    Terminal Multiple connector (for USB & AV cables, cradle - included with camera), power input socket
    Power source NP-40 battery (710mAh, included) or AC power adaptor (included)
    Dimensions 109.5 (W) x 54 (H) x 29 (D) mm
    Weight 200g (excluding batteries and media)


    Camera functions FinePix F810 Zoom
    Digital zoom ratio (shooting / playback mode) Standard (4:3 Format)
    4,048 x 3,040: Shooting -, Playback 30.0
    2,848 x 2,136: Shooting 1.4, Playback 21.1
    2,048 x 1,536: Shooting 2.0, Playback 15.2
    1,600 x 1,200: Shooting 2.5, Playback 11.9
    640 x 480: Shooting 6.3, Playback 4.7
    Wide (16:9 Format)
    3,968 x 2,232: Shooting: -, Playback 22.0
    3,200 x 1,800: Shooting 1.2, Playback 17.8
    2,304 x 1,296: Shooting 1.7, Playback 12.8
    2,048 x 1,152: Shooting 1.9, Playback 11.4
    768 x 432: Shooting 5.2, Playback 4.3
    AF assist illuminator Effective range: up to approx. 1.8m (wide angle) depending on subject
    Shooting modes Normal: Auto, Scene Position (Portrait, Landscape, Sports, Night Scene)
    Continuous:
  • Top 4: Max. 3 frames / sec. up to 4 frames

  • Final 4: Max. 3 frames / sec. up to 4 frames

  • Long period: Max. 1.6 frames / sec up to 40 frames Only at 2M mode (2,048 x 1,536 / 2,048 x 1,152 pixels)
  • Colour modes B&W / Chrome / Standard
    Voice memo Up to 30 sec. WAV format
    Playback Single frame (with max. 30x playback zoom), 12 multi-frame, displayed by date
    Digital interface USB 2.0 (High Speed)
    PictBridge Compatible
    Accessories included
  • 16MB xD-Picture CardTM

  • AC power adaptor: AC-5VW

  • Hand strap

  • Owner’s manual

  • USB cable

  • AV cable

  • PictureCradle

  • CD-ROM containing:
  • - USB driver - FinePix Viewer - ImageMixer VCD2 for FinePix - RAW File Converter LE
    Optional accessories
  • xD-Picture CardTM: 16, 32, 64, 128, 256, 512MB capacities currently available

  • Li-ion rechargeable battery: NP-40

  • Battery charger: BC-65 - Charging time for NP-40: approx. 1.5 hours

  • AC power adaptor (AC-5VH/5VHS)

  • PC Card Adaptor (DPC-AD)

  • CompactFlashTM Card Adaptor (DPC-CF)

  • USB Memory Card Reader (DPC-R1)

  • USB Pen Drive/xD-Picture CardTM Reader (DPC-UD1)

  • Fujifilm 7-in-1 Memory Card Reader (DCR-71)

  • xD-MP3 Card Reader/MP3 Player

  • Soft case

  • Underwater housing (WP-FX701)

  • Specifications are subject to change without notice.

    Standard number of frames / recording time per xD-Picture CardTM

    Mode / Quality Standard (4:3 Format)
    CCD-RAW 12M (Fine) 12M (Normal) 6M 3M 2M 0.3M
    Number of recorded pixels 4,038 x 3,040 4,048 x 3,040 (12.3M) 4,048 x 3,040 (12.3M) 2,848 x 2,136 (6.08M) 2,048 x 1,536 (3.15M) 1,600 x 1,200 (1.92M) 640 x 480 (0.3M)
    Image data size Approx. 13.0MB Approx. 4.9MB Approx. 2.5MB Approx. 1.5MB Approx. 780KB Approx. 630KB Approx. 125KB
    16MB 1 3 6 10 19 25 122
    32MB 2 6 12 20 40 50 247
    64MB 4 12 26 42 81 101 497
    128MB 9 26 52 84 162 204 997
    256MB 19 52 105 169 325 409 1,997
    512MB 39 105 211 339 651 818 3,993


    Mode / Quality Wide (16:9 Format)
    8M (Fine) 8M (Normal) 6M 3M 2M 0.3M
    Number of recorded pixels 3,968 x 2,232 (8.90 M) 3,968 x 2,232 (8.90 M) 3,200 x 1,800 (5.76M) 2,304 x 1,296 (2.99M) 2,048 x 1,152 (2.36M) 768 x 432 (0.3M)
    Image data size Approx 3.5MB Approx. 1.8MB Approx. 1.5MB Approx. 750KB Approx. 710KBApprox. 135KB
    16MB 4 8 10 20 22 109
    32MB 8 17 22 41 44 220
    64MB 18 36 44 84 90 442
    128MB 36 72 89 169 181 886
    256MB 73 146 179 339 362 1.775
    512MB 146 292 358 679 725 3,549


    Mode / Quality Standard (4:3 Format) Wide (16:9 Format)
    640 x 480 320 x 240 640 x 360 320 x 184
    Frame rate (fps) 30 30 30 30
    16MB Approx. 18 sec. Approx. 26 sec. Approx. 18 sec. Approx. 34 sec.
    32MB Approx. 36 sec. Approx. 54 sec. Approx. 36 sec. Approx. 70 sec.
    64MB Approx. 73 sec. Approx. 109 sec. Approx. 73 sec Approx. 141 sec.
    128MB Approx. 147 sec. Approx. 219 sec. Approx. 147 sec. Approx. 283 sec.
    256MB Approx. 296 sec Approx. 7.3 min. Approx. 296 sec. Approx. 9.4 min.
    512MB Approx. 9.8 min. Approx. 14.6 min. Approx 9.8 min. Approx. 18.9 min.

    Specifications are subject to change without notice.

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    Specifications and features
     
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