Released by HP:
HP Improves Marketing Collateral Impact For SMBs
• New glossy tri-fold Brochure & Flyer Paper for Professional Marketing Tools
• Quick drying & fingerprint resistant
• Thick enough for double-sided printing
LONDON, 8 May 2003 – HP (NYSE: HPQ) today introduces a new A4, glossy tri-fold Brochure and Flyer paper for the growing number of small businesses who want to easily print and produce professional-looking pamphlets as marketing tools for themselves.
The need for such a paper is increasing as more businesses produce their own marketing collateral on a need-to-use basis to cut down on cost and minimise clutter from outsourced print runs, which are generally over sized.
HP tri-fold Brochure and Flyer paper has been specifically developed to incorporate a number of design factors to ensure high-impact, professional and consistent printing results.
It is glossy on both sides and a brighter white than average papers, ensuring colours are vivid and text is crisp. At 160g/m2, it is thick enough to prevent ink seeping through when printing on two sides.
A special coating allows ink to dry, in the right environment, within two minutes and also prevents finger prints from spoiling the end-result and affecting the impact.
The paper is pre-scored to make it neat and easy to fold and can be sealed with the self-adhesive mailing seals that come in every box of glossy HP tri-fold Brochure and Flyer Paper.
"Small businesses simply can't afford to use a print shop every time they want to change their marketing collateral, whether it is a price-list, a product sheet or information on the latest offers.
"They need the flexibility to produce the right number of professional materials, when they need them and at an affordable price. That's what we have given them", says Rhiannon Williams, HP UK Supplies category manager.
Whilst compatible with all inkjet printers, HP's glossy, tri-fold Brochure & Flyer paper ensures the most consistent and professional results when used with HP's printing system. The system combines HP printers, papers and ink that have been designed and tested together to deliver optimum quality.
The complete family of HP's Brochure and Flyer papers
HP's portfolio of print media especially designed for two-sided inkjet printing on brochures, flyers and other types of marketing or information materials now consists of three papers:
• HP Brochure & Flyer Paper, glossy tri-fold with two scores for easy triptych folding
• HP Brochure & Flyer Paper, glossy without scores
• HP Brochure & Flyer Paper, glossy A3 without scores
Pricing and Availability
HP Brochure & Flyer Paper, glossy tri-fold, A4-size is available immediately from selected retailers. It comes in packets of 50 sheets and costs £9.50.
About HP
HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation on May 3, 2002. More information is available at http://www.hp.com.
