31 Thirty One: A Charitable Photographic Project
NOW - NOVEMBER 2010
This summer, photographer Matt Humphrey will embark on an ambitious innovative photographic
project to take 31 portraits in 31 days. The shoots are happening over the
month of August around the capital at various locations. These images will be released
online gradually during October, culminating in an exhibition & silent auction of bespoke
signed and framed prints during the first week of November.
An all-star cast of actors and directors from the stage and screen have already signed up,
including Kevin Spacey, Sam Mendes, Jeff Goldblum, Jeremy Irons, Sinead Cusack, Michelle
Ryan, Catherine Tate, Simon Russell Beale, Benedict Cumberbatch, Sir Richard
Eyre, Noel Clarke, and many others.
The proceeds from all sales of the auction and limited edition online print sales will be donated
to this year’s nominated charity, Crohn’s & Colitis UK (NACC). The aim is to raise
the profile of this charity and these chronic illnesses that affect 1 in 250 people across the
UK.
PRINT SALES
The bespoke framed prints available at the exhibition will be signed by both the sitter and
the photographer and will go on public, silent auction for the duration of the exhibition
week (1-7 November). The exhibition will take place at the Strand Gallery (former Proud
Galleries), London.
In addition to these special prints, there will also be a limited numbered run of unframed
prints (31 of each sitter), that will be available to purchase only through the website at the
affordable price of £31.31 each.
This exciting project will open up the art-buying process to become more accessible to
both those who are able to view the exhibition as well as those who follow the project online.
INTERACTIVE PROJECT
The public will be able to follow the project online through the blog on the official website,
by joining the facebook group and by following feeds through twitter. There will also be a
gradual daily release of the photographs on the official website in the run-up to the exhibition
during the 31 days of October, to build up interest in the project.
For more information visit: www.31thirtyone.com/
