World’s most powerful zoom in a compact camera

Shoot and share with Olympus SP-800UZ and SP-600UZ

Hamburg, 2 February 2010 – Scaling new heights in the compact market, Olympus proudly presents the latest from their ultra-zoom camera series. Equipped with a staggering 30x wide optical zoom covering a 28-840mm* focal length, the 14 Megapixel SP-800UZ makes other contenders pale in comparison. Whether snapping photos or trying out the new HD movie shooting option, a colossal internal memory of 2GB gives you the freedom to capture more. The 3” LCD displays in 16:9 format, which makes sharing the fruits of your labour with friends even more enjoyable. Little sister SP-600UZ also has built-in Dual Image Stabilisation, rendering clean, sharp images. The new [ib] software allows you to effortlessly tag your photos while browsing your albums gets simpler with Photo Surfing. Making it easy to shoot and easy to share the Olympus SP-800UZ and SP-600UZ are available in Titanium Silver from March 2010 for a retail price of £369.99 and £259.99 respectively.

The new features of the most powerful ultra-zoom compact, the
SP-800UZ, offer ultimate versatility for innovative photography, but without the inconvenience of heavy duty equipment:

• 30x wide optical zoom
• 14 Megapixels
• 3” wide LCD in 16:9 format
• HD movie and HDMI technology
• 2GB internal memory and SD slot
• Photo Surfing
• [ib] software
• USB charging

Easier to shoot
Experience the action as though you were ringside with the groundbreaking 30x wide optical zoom (28-840mm*). Outclassing all pretenders to the point-and-shoot zoom title, the SP-800UZ makes sure you always have a front row seat. The built-in Dual Image Stabilisation of the 14 Megapixel camera guarantees defined image clarity, and high-speed shooting at up to 10fps means you’ll document the action blow by blow. But why not record the whole event using the new HD movie option? A heavyweight internal memory of 2GB means you can store plenty of videos and images, and an SD card slot enables further storage capacity. Check your shots on the new 3” LCD in wide 16:9 format. And if you need help or simply want to investigate your creative options, just consult the In-Camera Manual – with the new scroll dial, you can adjust your camera’s functions more intuitively. A handy USB port facilitates battery recharging.

Little sister SP-600UZ also packs a punch with a 15x optical wide zoom (28-420mm*), 2.7” LCD and 1GB internal memory and SD slot. The
12 Megapixel edition shares most of the family traits, including Dual Image Stabilisation, HD movie capability and HDMI technology.

Easier to share
The SP-800UZ and SP-600UZ truly bridge the gap between taking and sharing photos. When it’s time to admire your handiwork or show off to friends, explore your archive using the new Photo Surfing tool. Thanks to [ib] software, people in your photos (using face recognition technology), places (using GPS technology), and events can be tagged automatically. You can even surf from one picture to the next in high definition quality on HDMI compatible HDTVs.

The sheer variety of SP series features lets you take your very best shots, for example AF Tracking follows your subject even when in motion, and
i-Auto identifies your shooting environment, automatically adjusting your camera settings. Available from March 2010, the Olympus SP-800UZ and SP-600UZ offer all you need for ambitious shoot and share photography.

The Olympus SP-800UZ and SP-600UZ – main features:

• 30x wide optical zoom (28-840mm*) (SP-600UZ: 15x, 28-420mm*)
• Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• High-speed 10fps sequence shooting
• HD movie recording and HDMI technology
• 14 Megapixels (SP-600UZ: 12 Megapixels)
• 2GB internal memory (SP-600UZ: 1GB) and SD Card compatible**
• Photo Surfing and [ib] software
• 3” LCD with 16:9 wide format (230,000 dots) (SP-600UZ: 2.7” LCD (230,000 dots))
• Advanced Face Detection and Shadow Adjustment Technology
• Intelligent Auto Mode (i-Auto) and AF Tracking
• Magic Filters, Beauty Mode, In-Camera Panorama
• Built-in flash
• In-Camera Manual
• USB charging (SP-800UZ only)

* 35mm camera equivalent
** SD is a trademark of SD Card Association

Appendix

Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

AF tracking
This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.

Beauty Mode
Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

i-Auto Mode
This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.

[ib] software
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with GPS-based mapping function or by event. The information tagged in each photo allows selected pictures to be viewed on a TV, PC, or the camera’s LCD with (Photo Surfing or Slideshow).

Magic Filters
Enables special artistic effects to be created directly in the camera.
Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
Pin Hole : Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

Photo Surfing
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.

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The strongest zoom ever built for a compact camera.

Main information

• 30x wide optical zoom (28-840mm*)
• Dual Image Stabilisation
• 10fps sequence shooting**
• HD Movie and HDMI Control
• 7.6cm/3.0" LCD in 16:9 format
• 2GB digital photo album
• 14 Megapixels
• In-Camera Panorama
• iAuto mode
• Advanced Face Detection incl. Shadow Adjustment
• In-camera Manual
• AF-Tracking
• Magic Filters
• LED Illuminator
• Beauty Mode
• USB-Battery Charge
• TruePic III image processor

Specifications

The strongest zoom ever built for a compact camera.

Main information

• 15x wide optical zoom (28-420mm*)
• Dual Image Stabilisation
• 10fps sequence shooting**
• HD Movie and HDMI Control
• 1GB digital photo album
• 6.9cm/ 2.7" LCD
• 12 Megapixels
• In-Camera Panorama
• iAuto mode
• Advanced Face Detection incl. Shadow Adjustment
• In-camera Manual
• AF-Tracking
• Magic Filters
• LED Illuminator
• Beauty Mode
• TruePic III image processor

Specifications