When the going gets tough, the TOUGHs get going
Olympus µ TOUGH-8010 and µ TOUGH-6020: extreme photography
Hamburg, 2 February 2010 – When the going gets tough, the tough get going, so the saying goes. And that’s certainly true of the Olympus µ TOUGH-8010 and µ TOUGH-6020. Whether you soak them, drop them, or freeze them, these 14 Megapixel action cameras just keep on performing, taking outstanding pictures and HD movies. Up to 5x wide zoom brings you right to where the action is, and the built-in Dual Image Stabilisation helps during fast-paced chaotic shoots. These tough cookies can store even more with up to 2GB internal memory, and you can intuitively surf through your albums using the new [ib] software. Essential companions on any adventure, the Olympus µ TOUGH-8010 and µ TOUGH-6020 are available to buy from March 2010 for a retail price of Ł399.99 and Ł319.99 respectively.
Waterproof up to 10m***, shockproof up to 2m** and freezeproof up to -10°C, the latest in the ultra durable series really are gluttons for punishment. µ TOUGH models are made to pass extreme survival tests. Just ask Lloyd Godson. Australia’s Geographic Adventurer of the year spent two weeks living in an underwater habitat. In spring 2010 he will be doing the same for the LEGOLAND in Günzburg, Southern Germany. His camera of choice for this new underwater exploit? A µ TOUGH of course!
With more grit than John Wayne and as reliable as time itself, these new rock-solid wonders will go anywhere you dare to, faithfully recording your life’s experiences in crisp photographic and HD movie glory. Available in a variety of colours, the Olympus µ TOUGH-8010 and µ TOUGH-6020 truly are hard nuts to crack.
The Olympus µ TOUGH-8010 and µ TOUGH-6020 – main features:
- Shockproof to 2m**, waterproof to 10m***, crushproof to 100kg**** freezeproof to -10°C and scratchproof (µ TOUGH-6020: shockproof to 1.5m**, waterproof to 5m*** and freezeproof to -10°C)
- 5x wide optical zoom (28-140mm*)
- Dual Image Stabilisation (combines mechanical and digital image stabilisation)
- HD movie recording and HDMI technology
- 14 Megapixels
- 2GB internal memory (µ TOUGH-6020: 1GB) and SD***** Card compatible
- Photo Surfing and [ib] software
- Improved TAP Control Menu
- 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)
- Advanced Face Detection and Shadow Adjustment Technology
- Intelligent Auto Mode (i-Auto) and AF Tracking
- Magic Filters
- Manometer (µ TOUGH-8010 only)
- In-Camera Manual
- USB charging
- Available in Platinum Silver and Midnight Black (µ TOUGH-8010) or in Midnight Black, Candy Pink, Steel Blue, and Cosmic Green
(µ TOUGH-6020)
* Equivalent to a 35mm camera
** Equivalent to MIL Standard (Olympus test conditions)
*** According to IEC standard publication 529 IPX8
**** According to Olympus test conditions
***** SD is a trademark of SD Card Association
Appendix
Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.
AF tracking
This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.
Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.
i-Auto Mode
This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.
[ib] software
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event. The information tagged in each photo allows selected pictures to be viewed on a TV, PC, or the camera’s LCD (with Photo Surfing or Slideshow).
Magic Filters
Enables special artistic effects to be created directly in the camera.
Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
Pin Hole : Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.
Photo Surfing
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.
Improved TAP Control mode
“TAP Control Mode” is a unique interface that lets users access a range of camera functions simply by tapping the camera body. Quick View mode, Shooting Mode a user-defined function (Flash or SAT), and Snow Mode can be accessed by tapping at particular points of the camera. Tilting the camera scrolls through images in playback mode.
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