Released by Roxio:
Roxio Launches its Summer Of Sports Campaign
11th March, 2004 – Roxio, Inc., The Digital Media Company®, provider of the best selling digital media software in the world, today launches its Summer of Sports which will place some lucky people at the heart of the most exciting sports events to happen since the start of the new millennium.
Roxio is offering a once in a lifetime opportunity to witness sporting heroes like Jonny Wilkinson, Paula Radcliffe and Tim Henman as they compete in an unprecedented summer of sports. Anyone interested in digital photography, videography, digital music or CD & DVD burning can enter any of the many Roxio Summer of Sports promotions running over the next months and win tickets, plus the opportunity to capture it on camcorder or camera and burn to disc to keep for a lifetime with Roxio Digital Media software.
This nationwide campaign will celebrate the launch of Roxio’s next generation of software - Roxio Creator 7; the first fully integrated Digital Media Suite. On offer is a huge range of tickets, including the grand prize of a week at the Olympics 2004 in Athens, including flights and luxury accommodation. Other prizes include tickets to some of the top events in the UK’s sporting calendar; Wimbledon, Ascot, the 6 Nations Rugby tournament, the 133rd Golf Open Championship and the Formula 1 Grand Prix at Silverstone.
Roxio’s Summer of Sports campaign will be running in major retail chains nationwide, including PC World and Currys. There will also be plenty of opportunity to enter the competition via magazines, newspapers and radio ensuring everyone gets the chance to join in the fun.
Roxio Creator 7 is Roxio’s next generation fully integrated digital media suite that will appeal to any consumer looking to take complete control of their digital lives. Seamlessly combining best selling*, award-winning brands Easy CD & DVD Creator PhotoSuite 7 Platinum, VideoWave 7 Pro powerful creative editing applications, plus Napster – the world’s most recognised brand in online music, due for UK launch soon, Roxio Creator 7 is the only truly integrated suite designed to meet all digital needs.
For more information on Roxio’s Summer of Sports visit www.roxio.co.uk.
*Easy CD & DVD Creator 6 - No 1 best seller for 2003, CD/DVD Authoring Chart, compiled by ChartTrack.
