Get snap happy with the launch of the ‘Polaroid Two’ – instant photography fun for the 21st Century

The much loved iconic Polaroid instant camera, renowned for its fun and instant images at the push of a button, is back! Now with a 21st Century twist, the new Polaroid Two is a digital camera that incorporates revolutionary ZINK™ inkless printing technology.

Designed to be as fun and spontaneous as the original ‘Polaroid One’ instant camera, the Polaroid Two rejuvenates a much loved innovation, first introduced over 30 years ago and one that has a dedicated following the world over.

Creative types, amateurs and professionals alike will enjoy the variety of uses for the photographs and the instant pleasure they get when they snap away and share in the moment. Whether it’s for a Warhol-esque art installation, illustrating a travel journal or simply enjoying a night out with friends – its uses are endless.

> In an instant, select from among the digital photos on the camera, crop or edit them and in less than 60 seconds, print full colour, 2x3 inch prints! You can even choose whether to have the traditional Polaroid white border round the image, amongst others.

The Polaroid Two works by using ZINK™ ink-free printing technology which replaces ink cartridges or ribbons with ZINK™ Paper - each embedded with billions of special heat reactive dye crystals. Before printing, ZINK™ Paper appears white like regular photo paper, as the paper passes through the printer the heat activated crystals melt to release the colour. Once the pictures are printed, they are immediately dry to the touch, durable, smudge and water resistant.

For added fun the pictures are also sticky back so you can use them to personalise anything! Ideal for postcards, birthday cards or whatever else you can stick them to!

Polaroid EMEA Head of Products and Marketing Vladimir Malugin comments: “The launch of the Polaroid Two is hugely exciting and represents a massive step forward in combining digital innovation with instant gratification. It’s fun, fast and with its ease of use and offer of instant images, we hope the Polaroid Two will re-ignite a love of instant photography for everyone.”

Polaroid Two follows on from the successful launch of the Polaroid PoGo™ Instant Mobile Printer last year and builds on the 70 year Polaroid history of visual innovation which includes the commercial launch of the iconic instant film in 1948.

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