Polaroid Launches First Inkless Instant Digital Printer

London – 14 March 2008 The magic of instant photos is going digital. Polaroid, the company that pioneered instant photography 60 years ago, is launching the first in a new line of digital instant photo products. Using a revolutionary, inkless printing process, the Polaroid Pogo™ unlocks photos trapped on mobile phones and digital cameras. For fans of the original Polaroid instant camera, the Polaroid PoGo™ provides a new way to continue the magic of instant printed pictures.

“For decades, the name Polaroid has been synonymous with white-bordered pictures, although change and innovation have always been, and will continue to be, a key part of this business,” explains Tom Petters, Chairman and owner of Polaroid.

“Dr. Edwin Land, the founder of Polaroid, reinvented this company many times through its 70-year history – from polarized lenses to eyewear to the iconic instant camera,” said Petters. “With the Polaroid PoGo™, Polaroid is reinventing the magic of instant printed pictures for the 21st century, and helping ensure the rich legacy of Polaroid lives for another 70 years and beyond.”

Roughly the size of a deck of cards, the Polaroid PoGo™ uses a Bluetooth or USB connection to receive pictures and creates full-colour digital photos without ink cartridges or ribbons. The pictures print in 60 seconds – instantly dry to the touch! ZINK technology uses a special paper that is a composite material which houses cyan, yellow and magenta dye crystals in a protective coat. The crystals are colourless before printing so the paper appears white. The secret to the process is the heat activation which brings the photos to life through colourising the crystals, printing high quality images in less time than a traditional Polaroid photo!

In addition to the Polaroid PoGo™, Polaroid is also launching a range of exciting new products including LCD TVs, PMPs, digital photo frames and digital cameras.

New products include:
Portable Media Player - All your on-the-go entertainment needs are covered with the new WiFi Portable Media Player from Polaroid. Stream your favourite movies, TV shows, music or photos from your computer, ensuring you are never out of touch with your entertainment selections when on the go.

LCD TVs – The new range of Polaroid Definia LCD TVs is an exciting progression for Polaroid. The new Definia range has a completely new ultra sleek look as well as an incredibly fast screen response time, which is perfect for fast moving gaming or watching sport. The Polaroid LCD TVs are also wall-mountable and offer extensive connectivity.

Digital Photo Frames – The exciting new digital photo frames from Polaroid offer extensive features including high quality speakers and WiFi capability, allowing you to put your favourite images to music as well as outstanding screen quality, connectivity and memory compatibility.

Digital Cameras – Polaroid has long been a leader in providing beautiful images on instant film and is now building its reputation for quality digital cameras. The new range of digital cameras include useful features such as blink recognition, face tracking and 20 different scene modes, making taking great photos easy.

For more information, visit www.polaroid.com.