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6th September 2007
Sony announces its Memory Stick PRO-HG line up
Release Issued by Sony:

Sony at full speed with its Memory Stick PRO-HG line up

Highest data transfer of the range!

Sony Europe’s Recording Media & Energy (RME) division announced the launch of its Sony Memory Stick PRO-HG product line-up earlier this year and started the first shipments at the beginning of August . The “Memory Stick PRO-HG” is an extended format of the “Memory Stick PRO” format, offering high performances to meet the stringent demands of end users using digital entertainment equipments.

4GB Memory Stick PRO-HG media New, backward compatible interface connector enabling 8-bit parallel data transfer
Memory Stick PRO-HG media come in ‘Duo’ size1 and will be available in 1GB, 2GB and 4GB capacities. Offering 30MB/s Read/Write speed (240Mbps)2, it allows large amount of data to be quickly transferred, as well as the real-time recording of high-resolution video and still images. The Memory Stick PRO-HG Duo is ideal for Digital SLR, high-end digital camera, or digital video camera users who need to handle large capacity data. Memory Stick PRO-HG Duo media are fully backward compatible with Memory Stick PRO host devices, and will also allow the user to achieve Read/Write speeds of 13MB/s (104Mbps)3 with conventional Memory Stick PRO compatible  devices.
Along with the Memory Stick PRO-HG Duo range launch, the Memory Stick accessory line-up will be extended with the launch of the Memory Stick Duo ExpressCard adaptor MSAC-EX1 which maximises speed performance of the Memory Stick PRO-HG Duo media and is compatible with any notebook which includes an ExpressCard slot.

Memory Stick Duo ExpressCard adaptor MSAC-EX1 
The Memory Stick PRO-HG media, when used with the MSAC-EX1 adaptor and a PC equipped with an ExpressCard slot, realizes high-speed data transfer of 30MB/s (240Mbps) under certain measurement conditions2. This allows one hour video taken by a Memory Stick HD Handycam in SP mode to be transferred to PC in approximately two minutes.
Sony continues to provide Memory Stick media for high-speed data transfer of large-capacity video or other contents, and proposes users more comfortable AV mobile life.

1 The standard size adaptor is not included in the pack.

2 Test conditions - reader / writer: Memory Stick Duo ExpressCard Adaptor “MSAC-EX1”:
Data transfer at 8-bit parallel interface.
PC:VAIO VGN-AR92US
OS:Windows Vista Ultimate
CPU:Core2 Duo T7600 2.33GHz
RAM:2GB
HDD:80GB x 2 units (RAID 0)

Transfer speed was achieved when recording 922MB file right after the media was fully formatted. Actual data transfer speed varies upon the measurement conditions.

3  Test conditions - data transfer speed of 13MB/s (104Mbps), read and write, even at 4-bit parallel interface:
Reader writer: Memory Stick USB Reader/Writer “MSAC-US40”
Data transfer at 4-bit parallel interface.
PC:VAIO VGN-AR92US
OS:Windows Vista Ultimate
CPU:Core2 Duo T7600 2.33GHz
RAM:2GB
HDD:80GB x 2 units (RAID 0)

Transfer speed was achieved when recording 922MB file right after the media was fully formatted. Actual data transfer speed varies upon the measurement conditions.

For more information please visit www.sony-europe.com

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