Release Issued by Fujifilm:

Fujifilm FinePix F480 marries performance and affordability to become the ultimate beginner’s compact

Fujifilm today announces the launch of the 8 megapixel FinePix F480 compact digital camera. With the same metal body as its pricier F series range-mates and versatile 4x wide-angle (28-112mm) zoom, the FinePix F480 is perfect for those people looking for an easy-to-use all-rounder that offers a quality feature set at an affordable price.

Available in two colours, silver or black, and no bigger than a deck of playing cards (just 23mm thick), the FinePix F480 boasts good looks and compact proportions to match its superb performance. Simplicity of design means it’s incredibly easy to operate and a handy mode dial gives fast access to popular features such as the camera’s Anti-blur setting, which helps keep images sharp when shooting moving subjects. The camera’s large 2.7”, high resolution (230,000 pixels) LCD, with anti-glare coating, makes framing and reviewing images a pleasure, even in bright sunlight.

The FinePix F480’s 10 pre-programmed scene modes ensure even beginners in photography can get great shots in a range of shooting conditions. Its 4x optical zoom has been designed by Fujifilm’s specialist lens division, Fujinon, to ensure images delivered to the camera’s sensor are pin sharp. Furthermore, the lens’ 28-112mm wide-angle capability makes the FinePix F480 suited to a vast range of shooting situations – it really is a constant companion for snap-happy users who want superior photos without the price tag to match. ISO 1000 light sensitivity ensures natural-looking photos can be achieved, even in low light, and without need for flash.

Speaking of the camera’s versatility, Adrian Clarke, Director of Photo for Fujifilm said, “Wide-angle zoom is an increasingly popular feature among consumers of digital cameras as they progress from their first entry-level model. The FinePix F480’s lens, at 28mm, will ensure group shots can be taken, even at close quarters, without worrying about losing people on the extreme left or right of the frame. And it’s perfect for landscapes, enabling much more of what you see from your vantage point to be captured by the camera. We developed this new model with people moving up a level firmly in mind – it’s compact enough to fit into a pocket, yet versatile enough to be a trusted accessory for everything from family parties to walking holidays.”

The FinePix F480 is supplied with a rechargeable lithium-ion battery, rarely found in cameras at entry-level price point, making it even more economical as there is no need for investment in new batteries. Furthermore, the FinePix F480 also features dual compatibility for both xD-Picture Card™ and Secure Digital memory card formats so that consumers upgrading from a different brand camera will not necessarily need to purchase a new memory card.

To further enhance its ease of use, the FinePix F480 also features Fujifilm’s recently redesigned Graphical User Interface (GUI). When users switch shooting modes, scene positions, or control settings the camera displays a brief explanation of the feature on the LCD screen, taking much of the guesswork out of camera operation. The menu system itself is icon-based, making operation incredibly straightforward.

FinePix F480 features at a glance:

• 8 megapixels
• 4x optical zoom lens, wide angle (28-112mm)
• Metal bodied, available in black or silver colours
• 2.7” LCD with anti-glare coating
• 12MB internal memory
• Rechargeable Li-ion battery
• 10 pre-programmed scene modes
• ISO 1000
• Movie recording with sound

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk

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Specifications

DIGITAL CAMERA FinePix F480
Number of effective pixels	8.2 million pixels
CCD sensor	1/ 2.5-inch
Storage media	Internal memory (approx. 12MB) / xD-Picture Card TM ( 256MB - 2 GB ) SD /SDHC memory card
File format	Still image: JPEG (Exif Ver. 2.2 )
	Movie: AVI (Motion JPEG )
	(Design rule for Camera File system compliant / DPOF-compatible)
Number of recorded pixels	Still image: 3,264 x 2,448 (8M) / 3,664 x 2,176 (3:2) / 2,304 x 1,728 /  1,600 x 1,200 / 640 x 480
Lens	4x optical zoom lens, F2.8 - F5.6
Lens focal length	f=4.6mm - 18.4mm, equivalent to 28-112mm on a 35mm camera
Digital zoom	Approx. 6.9x
Aperture	Wide-angle: F2.7/5.4
Focus distance	Normal: Approx. 40cm/1.3 ft to infinity Macro: Wide Angle: Approx. 5cm/2.0 in to 80cm/2.6ft Telephoto Angle: Approx. 30cm/1.0ft to 80cm/2.6ft
Sensitivity	AUTO/Equivalent to ISO 100/200/400/800 (Standard Output Sensitivity)
Exposure control	TTL 64-zones metering
Exposure mode	Programmed AE
Shooting mode	Mode dial : Auto, Baby mode, Anti-blur, Red-eye Reduction, Digital Zoom, Portrait, SP(Scene Position), Movie SP : Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text,  Manual
Shutter speed	4 sec. to 1/1500 sec. (depending on exposure)
Continuous shooting	Top -3
Focus	Auto Focus (Centre)
White balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White)  Fluorescent light (Cool White), Incandescent light )
Self-timer	Approx. 10 sec./ 2 sec. delay
Flash	Auto flash Effective range: (ISO AUTO): Telephoto angle: Approx.0.5 -4m / 2.0 -12.8ft. Wide angle:  Approx. 0.5 -2.2m / 2.0 -6.2ft. Macro:  Approx. 0.5 -0.8m / 2.0 -2.56ft.
	Flash mode : Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye Reduction + Slow Synchro.
LCD monitor	2.7 inches, 230,000 pixels , Amorphous silicon TFT colour LCD monitor, Approx. 100% coverage
Movie recording	320 x 240 pixels, 30 frames/sec. With monaural sound, AVI format ( Motion JPEG ) * Zoom function cannot be used during movie recording.
Photography functions	Best framing, Frame No. memory
Playback functions	Slide show, Trimming, Single frame, Multi-frame playback , Sorting by date, Image rotate
Video output	NTSC / PAL selectable
Digital input/output	USB 2.0 High speed
Power supply	NP-40N Li-ion battery(included)
Dimensions	95.6(W)× 55.4(H)× 23.0(D) mm/ 3.8(W)× 2.2(H)× 0.9(D) in. (excluding accessories and attachments)
Weight	approx. 140g/4.9 oz (excluding accessories, batteries and memory card)
Accessories included	Li-ion battery NP-40N Battery charger BC-40N Hand Strap A/V cable USB cable CD-ROM : FinePixViewer-S / FinePixViewer Owner’s Manual
Optional accessories	xD-Picture Card TM up to 2GB SD memory cards up to 2GB and SDHC up to 8GB all classes Battery charger BC-65S AC Power Adapter AC-5VX PC Card Adapter DPC-AD CompactFlash TM  Card Adapter DPC-CF Premium leather mini multipurpose case Premium leather multipurpose case Soft case for FinePix F480