Release Issued by Fujifilm:

Affordable new FinePix J10 and J50 combine style and compact design with powerful feature sets

Fujifilm UK today announced the debut of a brand new J Series of digital cameras, with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn’t compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact body just 19mm thick, the FinePix J10 incorporates an 8.2 Megapixel CCD sensor, a 2.5” LCD and a 3x Fujinon optical zoom lens. The FinePix J50 takes things a step further, adding a high resolution 2.7”, 230K pixel LCD and a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range. Despite the larger zoom and screen the FinePix J50’s compact design is remarkably svelte, at only 23mm thick.

The FinePix J10 and J50 are available in either Matt Black or Brushed Silver. Both models use Fujifilm’s Picture Stabilisation Mode to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

Fujifilm’s new J-series models also offer the following attractive features:

• Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. The FinePix J10 has 14 scene modes and the FinePix J50 has 15.
• Movie Mode: Capture QVGA quality movie clips at 30 frames per second with sound. Great for when you don’t have your video camera to hand.
• xD/SD/SD-HC compatible slot: The FinePix J10 and J50feature an xD/SD compatible slot which accepts not only Fujifilm’s traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "We set out to produce a range of affordable cameras that didn’t compromise on features or styling. The new FinePix J10 and J50 offer just that; carry-anywhere portability combined with high quality results and impressive feature sets at pocket-friendly prices.”

Availability & pricing
The FinePix J10 and J50 will be available from UK retailers in March 2008. Pricing and will be announced nearer to the date of the launch.*

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk

Specifications Fujifilm FinePix J10

Number of Effective Pixels	8.2 million pixels
CCD Sensor	1/2.5-inch CCD
Storage Media	Internal memory (Approx. 12 MB) / xD-Picture CardTM (16MB-2GB) / SD memory card / SDHC memory card
File Format	Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG ) (Design rule for Camera File system compliant / DPOF-compatible)
Number of Recorded Pixels	Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels
Lens	Fujinon 3x Optical zoom lens, F2.8 – F5.2
Lens Focal Length	f=6.2mm – 18.6mm, Equivalent to 38 - 113mm on a 35mm camera
Digital Zoom	Approx. 5.1x
Aperture	Wide Angle: F2.8 – F5.2
Focus Distance	Normal: Approx. 40cm / 1.3 ft to infinity
	Macro: Wide angle: Approx. 15cm / 6 in. to 40cm / 1.3 ft Telephoto: Approx. 40cm / 1.3 ft to 80cm / 2.6 ft
Sensitivity	Auto / Equivalent to ISO 64 /100 / 200 / 400 / 800 / 1600 (Standard Output Sensitivity)
Exposure Control	TTL 64-zones metering
Exposure Mode	Programmed AE
Shooting Modes	Mode dial: Auto, Baby, Picture Stabilisation, Red-eye Reduction, Digital ZOOM, Portrait, SP (Scene Position), Movie SP: Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual
Shutter Speed	8 sec. to 1/1500 sec. (depends on exposure)
Continuous Shooting	Top-3: (max 0.6 frames/sec)
Focus	Auto focus (Centre)
White Balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
Self-timer	Approx. 10 sec./ 2 sec. delay
Flash	Auto flash Effective range: (ISO AUTO): Wide angle: approx. 0.5m / 1.6 ft. to 4.0m / 13 ft. Telephoto: approx. 0.5m / 1.6 ft. to 2.2m / 7.2 ft. Macro: approx. 0.3m / 1.0 ft. to 0.8m / 2.6 ft. Flash modes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro.
LCD Monitor	2.5-inch, approx. 153,000 pixels, Amorphous Silicon TFT colour LCD monitor, approx. 96% coverage
Movie Recording	640 x 320, 320 x 240 pixels, 30 frames/sec. with monaural sound *Zoom function cannot be used during movie recording
Photography Functions	Best framing, Frame No. memory
Playback Functions	Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate
Video Output	NTSC / PAL selectable
Digital Input/Output	USB
Power Supply	Rechargeable NP-45 Li-ion battery (included)
Dimensions	91 (W) x 55 (H) x 19 (D) mm / 3.8 (W) x 2.2 (H) x 0.75 (D) in. (excluding accessories and attachments)
Weight	Approx. 110g / 4.3 oz. (excluding accessories, batteries and memory card)
Accessories Included	Li-ion battery NP-45, Battery charger BC-45A, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer-S / FinePix Viewer, Owner’s Manual
Optional Accessories	xD-Picture card™: M 512MB, M 1GB, M 2GB Rechargeable battery NP-45, Battery charger BC-45, DC coupler CP-40N, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

Specifications Fujifilm FinePix J50

Number of Effective Pixels	8.2 million pixels
CCD Sensor	1/2.5-inch CCD
Storage Media	Internal memory (Approx. 12MB) / xD-Picture CardTM (16MB-2GB) / SD memory card / SDHC memory card
File Format	Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG) (Design rule for Camera File system compliant / DPOF-compatible)
Number of Recorded Pixels	Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels
Lens	Fujinon 5x Optical zoom lens, F2.8 – F5.6
Lens Focal Length	f=6.2mm – 31mm, Equivalent to 37 - 185mm on a 35mm camera
Digital Zoom	Approx. 6.9x
Aperture	Wide Angle: F3.2 – F4.8
Focus Distance	Normal: Approx. 40cm / 1.3 ft to infinity
	Macro: Wide angle: Approx. 5cm / 2.0 in. to 80cm / 2.6ft Telephoto: Approx. 30cm / 1.0 ft to 80cm / 2.6ft
Sensitivity	Auto / Equivalent to ISO 100 / 200 / 400 / 800 (Standard Output Sensitivity)
Exposure Control	TTL 64-zones metering
Exposure Mode	Programmed AE
Shooting Modes	Mode dial: Auto, Baby, Picture Stabilisation, Red-eye Reduction, Digital ZOOM, Portrait, SP (Scene Position), Movie SP: Landscape, Sport, Night, Natural Light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual
Shutter Speed	4 sec. to 1/1500 sec. (depends on exposure)
Continuous Shooting	Top-3: (max 0.6 frames/sec)
Focus	Auto focus (Centre)
White Balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
Self-timer	Approx. 10 sec./2 sec. delay
Flash	Auto flash Effective range: (ISO AUTO): Wide angle: approx. 0.5m / 2.0 ft. to 3.5m / 11.5 ft. Telephoto: approx. 0.5m / 2.0 ft. to 2.2m / 6.2 ft. Macro: approx. 0.5m / 2.0 ft. to 0.8m / 2.6 ft. Flash modes: Auto, Red-eye Reduction, Forced Flash, Supressed Flash, Slow Synchro.
LCD Monitor	2.7-inch, approx. 230,000 pixels, Amorphous Silicon TFT colour LCD monitor, approx. 100% coverage
Movie Recording	320 x 240 pixels, 30 frames/sec. with monaural sound, *Zoom function cannot be used during movie recording.
Photography Functions	Best framing, Frame No. memory
Playback Functions	Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate,
Video Output	NTSC / PAL selectable
Digital Input/Output	USB
Power Supply	Rechargeable NP-40ND Li-ion battery (included)
Dimensions	95.6 (W) x 55.4 (H) x 23.0 (D) mm / 3.8 (W) x 2.2 (H) x 0.9 (D) in. (excluding accessories and attachments)
Weight	Approx. 141g / 4.9 oz. (excluding accessories, batteries and memory card)
Accessories Included	Li-ion battery NP-40ND, Battery charger BC-40N, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer-S / FinePix Viewer, Owner’s Manual
Optional Accessories	xD-Picture card™: M 512MB, M 1GB, M 2GB Rechargeable battery NP-40, Battery charger BC-65S, DC coupler CP-40N, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

*Specifications subject to change