Release Issued by Fujifilm:
Fujifilm zooms in on British Airways London Eye’s journey to 25 million visitors
March 2007, London – Today the British Airways London Eye announces Fujifilm as sole sponsor of its online photography competition currently running as part of its 25 millionth visitor celebrations. As a result of Fujifilm’s sponsorship the winning photograph and selected runner up images will be exhibited on London’s South Bank, maximising exposure for the budding photographers and giving visitors to the area a unique new perspective on one of London’s most famous landmarks.
As well as supporting the exhibition, Fujifilm will become an integral part of the entire campaign, sitting on the judging panel and providing prizes of FinePix A800 cameras to 11 regional winners and the class-leading FinePix S6500fd to the overall winner. In addition, the ‘Fujifilm Young Photographer Award’ will recognise the best photo from an entrant under 16 years of age. The winner of this category will be awarded a FinePix S5700 digital camera, the latest in Fujifilm’s range of SLR-style super-zoom cameras.
The overall winner will also see their photo on permanent display at the British Airways London Eye ticket office, inside County Hall and receive a year-long pass to all Tussauds Group attractions.
Fujifilm’s sponsorship of the British Airways London Eye photography competition is the latest activity in a long-running association. It began when the attraction first opened in 2000 with Fujifilm as official photographic sponsor and the company remains exclusive photographic supplier today.
Adrian Clarke, Director of Photo of Fujifilm UK Ltd comments, “It is a continued passion of both professional and amateur photographers to capture iconic landmarks such as the British Airways London Eye and share their images with the public and photography community alike. It’s great that we can continue to support one of the UK’s most popular attractions as it reaches this exciting point in its history and work with them to bring photography to life.”
The British Airways London Eye is equally proud of its collaboration with Fujifilm. David Sharpe, Managing Director of the British Airways London Eye comments, “We are thrilled to work in association with Fujifilm on this project. They are a leading imaging brand and therefore the perfect partner as we celebrate this milestone through digital photography.”
Visitors can upload their photos at
www.londoneye.com/photography.
Image Caption: London Twilight by Andrew Corbett
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