Release Issued by Catalus:

Consumers ready to buy own brand Digital Media

Consumers buying digital media products are increasingly accepting high street own brand, according to a survey announced today by Catalus.

Over 59 per cent of survey respondents said they would consider buying high street own brand digital memory cards; proving that retailers and supermarkets are now in a position to compete with specialists such as Jessops and Currys Digital.

Dave Flack, director of marketing at Catalus explains, “Consumers have previously associated products like memory cards with specialist technology retailers. However, as high street stores and supermarkets expand their ranges across an increasing number of non-food lines, consumers are being given the opportunity to buy at their convenience, without compromising on quality.”

The survey also found that 24 per cent of the respondents said that their choice of brand would depend on the store, highlighting further sales opportunities for many outlets.

Flack continues, “By selling own brand, retailers also have the opportunity to sell memory cards across more than one department such as mobile, photography or audio. This opens up sales opportunities that may currently be missed.”

The survey was carried out with consumers aged between16-39 from across the UK who had all previously bought memory cards. It was commissioned by Catalus, a removable memory card company supplying to retail.

For further information visit www.catalus.co.uk