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14th February 2005
Lexmark commissions new research

Release Issued by Lexmark:

Men torn apart by photos of exes

- New research reveals men more emotional when it comes to photos -

When it comes to breaking up men are far more likely than women to mourn their lost love with bizarre break-up rituals, according to new research released today.

In the research, commissioned by leading photo printer manufacturer Lexmark, one in seven men (14%) confessed to ceremoniously tearing up all photographic evidence of their exes, whilst a further few (2%) confessed they’d only be happy once they’d doctored their photos.

Photo Triangle
The research showed men to be more trusting than women with almost half (45%) claiming to turn the other cheek if faced with a suspicious Brad & Angelina-style snap of their partner out with an unknown man. Conversely a third of women (38%) would ‘do a Jen’ and demand an immediate explanation in the same situation.

Meanwhile, 3% of women claim they would break up with someone immediately if they saw a suspicious snap.

Out of sight out of mind
When dealing with the end of a relationship, nearly half of women (44%) preferred to hide photos of their ex away for safe keeping rather than destroying all evidence.

Surprisingly no women admitted to being as desperate as housewife, Susan Mayer (Terri Hatcher), who was seen sticking her ex husband’s face back into the family photo album in a recent episode of Desperate Housewives.

Silent Treatment
After a bad break up, over half of men and women (53%) agree that giving their partner the silent treatment is the best way to get over them. A further 10% chose to round up all their partner’s possessions and get rid of them thus avoiding the awkward ritual of swapping CD’s and DVD’s on the door step.

Commenting on the findings, relationship expert Jenni Trent Hughes said: “This research highlights the level of emotion we attach to photographs, especially when coming out of a relationship.”

Giovanni Giusti, Managing Director, Lexmark UK, said, “The age of digital photography means that we can now edit and reprint our photos in seconds, enabling us to update our photo albums as quickly as our lives change.”

Lexmark commissioned the research to mark the launch of their new range of easy-to-use photo printers which means editing and printing (or re-printing!) memories has never been easier.

www.lexmark.co.uk

 
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