Save a marriage with digital photos
By Ian Burley
21st June - 2001
When was the last time you saw a professional photographer at a wedding aiming a digital camera at the happy couple? While press and sports photographers now rely heavily on digital equipment, wedding photography remains a strong bastion of the film camera. But according to a survey by electrical store group, Dixons, digital wedding photos could be just what newlyweds need.
The Dixons poll revealed that newlyweds are frequently stressed out by disappointing wedding snaps. 27 per cent of newlyweds didn’t like any of the shots taken by their nominated professional photographer. (Have to say I’d have been one of the other 73 per cent, if asked! –Ed.) Dixons go on to say that it’s the brides who are the most sensitive to wedding photo quality.
76 per cent of couples said they’d like to have had the opportunity to alter the pictures destined for the wedding album. Dixons’ deduction is that if your wedding snaps are taken using digital cameras, we can all digitally ‘enhance’ them to get rid of people unwelcome in the line up, correct deficient smiles, improve the weather and make certain people look slimmer, taller or more tanned. Less than ten per cent of grooms indicated they’d like to mask out their new mother in law.
Apparently we often tend to like our guests’ photos more than the official ones. An estimated 10 million photos are taken at weddings in Britain. As Dixons sells cameras to potential guests rather than professionals, the marketing message is that if you’re going to a wedding, bring a digital camera and you might save a marriage.
Picture credit: ModernBride.com
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DPN News service
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