Kate Moss and Harry Styles lose out to Big Ben: almost two thirds of people prefer landscapes and nature photography to celeb shots and selfies
London, UK, 13th November 2014 – ASUS, a leading vendor of high-quality smartphones and tablets, today reveals that selfies and celeb photographs are losing out to landscapes and nature photography online. In a survey of social media users, almost two thirds were more likely to ‘like’, share or engage with a photo of a landscape, nature scene, animals or landmarks, compared to posts containing photos focused on people.
The survey asked those using social sites, such as Instagram and Facebook, whether they are more likely to engage, like, comment on or share pictures if they contain a person or people. Almost two thirds, 63%, said they preferred more picturesque landscapes and scenes, showing that the celeb selfie may not be as popular as commonly thought.
The survey was commissioned by ASUS ahead of revealing the winners of a photography competition in conjunction with the University of Arts London (UAL) and Instagrammer Dave Burt (@London), which challenged photography students to capture stunning images using the ZenFone 5 LTE.
Recent photos from @London’s Instagram page show this image of Kate Moss and Harry Styles received just over 18,000 likes, compared to a stunning image of Big Ben, which collected more than 48,000 likes — 55% more.
And the winners are…
Over 80 students studying BA (Hons) Photography at the London College of Communication (LCC) took part in the competition. The winners will have their work purchased by ASUS for use in the company’s global marketing for the ASUS ZenFone smartphone range.
Each student was given an ASUS ZenFone 5 LTE and one week to use the smartphone’s different camera modes, including Low Light, Panorama, Selfie and Time Rewind, plus one Instagram shot that best epitomises London.
For more information on the competition and to see all the shortlisted images, please visit the competition page at Pocket-lint.
The photographs were judged by ASUS, LCC, @London and voted for by readers via the website hosted on Pocket-lint. The winners of the grand prize of £1,000 worth of ASUS kit are:
- Best Low Light: Irene Gonzalez Fernandez
- Panorama: Alice Cooke
- Selfie: Faye Callard
- Time Rewind: Julien Martinez
- Instagram: Kim Leuenberger
"You never know when the perfect picture opportunity will pop up, but even the most dedicated of photographers can’t have their camera with them every second of the day" comments Dave Burt, owner of the @London Instagram.
"What you do always have with you is your phone, and we wanted to show the quality of photo it is now possible to snap using just a phone and a keen eye. It’s essential to have a good-quality camera for mobile photography, and the ASUS ZenFone 5 LTE has two quality built-in cameras and all the tools you need to take incredible photos on the go – big congratulations to the winners."
Adam King, PR Manager at ASUS commented: "We are incredibly pleased with the stunning photography the students at LCC have produced, and I would like to say a huge congratulations to the lucky winners. Seeing the great photography coming purely from the ASUS ZenFone 5 LTE is a real treat for us, and hopefully for the winners this will be their first sale and beginning of a successful photography career."
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*Survey results were based on responses from 501 people aged 18-24 years old in the UK.
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2013 was approximately US$14 billion.
About @London
@London is one of the UK’s fastest growing accounts, recently reaching the esteemed Instagram ‘suggested user’ status. The account aims to promote the City of London as the greatest place in the world to live, work and play. The feed can be seen at www.instagram.com/London or by following @London on Instagram.
About the ASUS ZenFone 5 LTE
The ZenFone 5 LTE retails at £199.99 from outlets such as eBuyer, Argos and the ASUS shop, and demonstrates that powerful Android cameras can be affordable.
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