Digital Photography Now -  
9th August 2012
Nikon announce the compact COOLPIX L610 with 14x zoom

Simply perfect: the compact COOLPIX L610 with 14x zoom

RRP: 199.99 / 249.00
Sales start date: Thursday 23rd August 2012

London, UK, 9th August 2012: Nikon today introduces the COOLPIX L610, an easy-to-use, intuitive compact camera with a premium design. With a 16-megapixel backlit CMOS image sensor, Full HD movie recording, Lens-Shift Vibration Reduction and Easy Auto mode with an intelligent AF control system, important moments with family and friends will be captured effortlessly and beautifully. A NIKKOR 14x optical zoom lens also opens up creative possibilities, making the COOLPIX L610 the perfect companion for any holiday or special occasion.

James Loader, Product Manager for Consumer Products at Nikon UK, comments: "The COOLPIX L610 is as easy to use as it is to handle, with intuitive functions and a compact design that features an ergonomic grip to help you capture special moments with ease.

He adds: "Beginners to photography will benefit from the Easy Auto Mode, Scene Auto Selector and a smart autofocus system, leaving you to concentrate solely composing your shot with your friends or family."

See the bigger picture
Packing a powerful 14x NIKKOR optical zoom lens, the COOLPIX L610 offers outstanding precision and sharp resolution even when taking wide-angle holiday shots or capturing a shot of a large group of friends. Meanwhile, the 16-megapixel backlit CMOS sensor ensures natural looking colours, even if you shoot in a low light situation such as a candle-lit dinner.

Easy Panorama mode extends your view even further by offering 360 and 180 photos. While you pan vertically or horizontally across a scene, the camera's CMOS sensor takes a rapid burst of frames which are merged to instantly create a beautiful panoramic view.

Making memorable photos easy
The COOLPIX L610 is the camera that takes care of everything, ensuring you can enjoy perfect images every time. Select one of the 19 scene modes to best match your shooting situation, or shoot in Easy Auto Mode and let Scene Auto Selector choose the optimum setup for you. The intelligent autofocus control system can also automatically select the best focus area for sharp results whatever your subject is, and wherever it's positioned in the frame.

Full HD (1080p) movie recording with stereo sound
Now you can get Full HD filming on demand, with a dedicated movie-record button which instantly switches from photos to video. 14x optical zoom and autofocus are available during recording and enable you to get closer to the action.

Take creative control
The COOLPIX L610 makes it simple to get creative with your images and movies. The Quick Retouch Menu lets you enhance the photos you have taken without the need for a computer, offering a range of filter effects such as Selective Colour, which converts your image to monochrome and adds a splash of colour to an area of your choice, or Cross Screen, which adds a starry effect to bright objects.

The COOLPIX L610 comes in three colours: red, black and silver.

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