Professional handling in a compact package
Nikon introduces the COOLPIX P310
RRP: £299.99 / €354
Sales start date: 22nd March 2012
London, UK, 1st Feb 2012 – Today, Nikon enhances its COOLPIX Performance range with the introduction of the COOLPIX P310, a powerful compact camera that is prepared for serious photography. The new 16-megapixel camera boasts a bright f/1.8 NIKKOR 4.2x optical zoom lens with wide-angle coverage, back-illuminated CMOS sensor, advanced lens shift vibration reduction, Full HD movie recording, 7.5 cm (3.0-in.) high resolution LCD monitor and customisable function button.
James Loader, Product Manager for Consumer Products at Nikon UK, comments: “The P310 is an ideal choice for photographers looking for a combination of stunning image quality and portability from a compact camera. Its super bright f/1.8, 24mm ultra wide angle zoom lens produces images with exceptional resolution and detail, whilst the manual modes and image stabilisation technology give extra flexibility.”
Unleash your potential: the COOLPIX P310
The P310 combines Nikon’s cutting-edge imaging technology with the fastest NIKKOR lens ever featured in a COOLPIX model, to create an exceptional pocket camera. The extremely bright and lightening quick f/1.8 lens, together with a highly sensitive backlit CMOS sensor, delivers pin-sharp images even when shooting at night or in challenging lighting conditions.
Full creative control is guaranteed, thanks to four manual exposure modes: Programmed Auto (P), Shutter-priority (S), Aperture-priority (A) and Manual (M). When capturing complex subjects, the P310’s new smart AF system means you can shoot in manual focus with a 99-point autofocus system for extra-sharp results. What’s more, once an ideal camera setting has been found, a customisable function button allows you to set a shortcut, bypassing the menu to return to the same setup.
To ensure steady shots, Nikon’s second-generation advanced lens-shift vibration reduction counters the effect of camera shake and enables the use of shutter speeds that are up to four stops slower. Even when filming in Full HD (1080p) with stereo sound, advanced features such as optical zoom with autofocus are available. Giving even more options, the COOLPIX P310 can film in slow or fast motion using recording speeds of up to 120fps. A built-in HDMI connector lets you connect the camera directly to an HDTV, to view your photos and films instantly with family and friends.
The COOLPIX P310 comes in two colours, black and white.