2012 Hasselblad Masters Awards Winners Revealed
Celebrating the best in photography and the tenth anniversary of the competition, Hasselblad has announced the 11 recipients of the Masters Award.
Hasselblad today announced the eleven winners of the prestigious Masters Award, one for each of
eleven categories. A distinguished and diverse panel of international judges representing different
sectors of the photo industry selected the winning images.
As always, the decision-making process was challenging due to the high volume and high quality of
submissions, but jury members approached their task with enthusiasm and great interest, acknowledging
the importance of the Masters awards program. Photographer and Grand Jury member Colin
Prior explains that, “The Hasselblad Masters Competition is a showcase for photographic excellence
and provides both up and coming and established photographers the opportunity for their work to
be seen like no other.” Australian portrait photographer Anne Geddes was excited to participate as a
judge in this year’s awards saying that, “It was an honor to be invited to participate as a jury member
and to be able to give back to the photographic community.”
For the second year in a row, the public was invited to vote for their favorite images—a practice
that especially appealed to Grand Jury member Thomas Gerwers, Editor-in-Chief of ProfiFoto
Magazine. “What is unique is that the public can view and judge the participating pictures online, so the
Hasselblad Award is not happening in a black box but is all transparent,” says Gerwers. He also
comments that, “What I like is that Hasselblad has opened the contest for all kinds of professional
photography, even for those which have not been taken with a Hasselblad.”
Winners will be given access to an H4D, lenses and Phocus software for this year’s project, creating
a series of images based on their individual interpretations of the theme “evoke”. Paul Waterworth,
Hasselblad’s Global Photographer Relations Manager explains, “The term evoke can mean many
different things, so it will be very interesting to see how these photographers put their own visual spin
on the theme.”
The public will have to wait until photokina in September when the final work is presented
in a special exhibition to see the end results of this creative exercise. As part of the
Masters Awards, winners will also have their images published in the third annual commemorative
Masters book: Masters Vol. 3 – EVOKE, which will also be presented at photokina. Given the
success of the 2012 Masters Finalists Tour this past fall and thanks, in part, to the support of
sponsors broncolor, SanDisk and Epson, further exhibitions are planned for the latter part of the year.
Hasselblad and the winning images will travel near and far—from Los Angeles and New York to
Berlin, Tokyo, Beijing, Mumbai, Moscow and São Paulo and points in between—to share some of the
best images of the competition with the rest of the world. Be sure to visit the Hasselblad website,
VICTOR online magazine and subscribe to the Hasselblad Bulletin to find out more about the tour later
in the year.
The 2012 Hasselblad Masters Awards winners, featured in the January issue of VICTOR online, are:
Architectural: Frank Meyl, Germany
Editorial: Jon Lowenstein, USA
Fashion/Beauty: Wai Kuen Eric Wong, Hong Kong
Fine Art: Christian Tagliavini, Switzerland
General: Ken Hermann, Denmark
Landscapes/Nature: Tom D. Jones, Belgium
Portrait: Denis Rouvre, France
Products: Joe Felzman, USA
Up & Coming: Vicente Ansola, Spain
Wedding/Social: Milosz Wozaczynski, Poland
Wildlife: Lucas Pupo, Brazil
To find out more about the new Masters 2012 and their winning images, visit VICTOR online at:
www.victorbyhasselblad.com
