Fujifilm's Spring FinePix Range

Fujifilm’s Spring 2012 range continues the FinePix tradition of offering exceptional performance at a wide range of budgets - thanks to enhanced versions of the company’s proprietary picture technologies, improved designs and a host of new, advanced features.

Star products of the new FinePix range include: a high quality, semi-pro all-in-one model (HS30 EXR), a high-end ultra-compact model (F770 EXR), a super rugged, GPS enabled camera (XP150), a high quality bridge camera with Lithium-ion batteries (SL300) and a super slim, social media focused, style compact (Z110). All models available from March 2012.

Unique Fujifilm technologies - now even better

In addition to super quality, high-zoom, bespoke Fujinon lenses many of the Spring 2012 FinePix cameras also feature newly developed or improved Fujifilm technologies including: even better EXR CMOS performance - with up to 30% less digital noise - improved EVF or LCD displays, a new intelligent digital zoom facility and improved GPS technology with new functionality.

Highlight models for Spring 2012

Fujifilm FinePix HS30EXR – Versatility and exceptional image quality

The FinePix HS range has become synonymous with versatility and optical quality among those photographers who don't want the lens-changing capability of a DSLR, but still want total control over their images.

The HS30EXR includes a number of key improvements over the HS20EXR model it replaces including the new EXR CMOS sensor, a greatly improved Electronic Viewfinder and LCD screen, improved start-up and shoot times and a long lasting lithium-ion battery.

Features include:

• 16 MP EXR-CMOS sensor
• 30 x Fujinon Optical zoom lens (24-720mm equivalent to a 35mm camera)
• Up to 60x Intelligent Digital zoom
• 3” LCD screen with Sunny Day Mode
• 1080p Full HD movie capture
• RAW file format

Fujifilm FinePix F770EXR - Incredible zoom and fast focusing in a pocketable size

The FinePix F770EXR redefines what’s possible with a small camera thanks to its enviable specification that packs a high quality 20x optical zoom Fujinon lens but without increasing the size of the camera.
In fact, the body of the FinePix F770EXR is the smallest camera housing in the world*¹ to include a 20x optical zoom lens , made possible by the newly designed Double Sliding Lens System

Features include:

• High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)
• Intelligent Digital Zoom boosting range to approx 40x
• 16 MP EXR-CMOS sensor
• 3”LCD with 460,000 dots
• Full 1080p HD movie capture
• RAW file capture

The FinePix F770EXR will be available in black, red, white and blue finishes

*1 - Among 20X long zoom compact models as of December 2011.

Fujifilm FinePix Z110: The Perfect camera for the style conscious snapper
In the styling stakes, the Z110 can rightly claim to be a supermodel thanks to a sleek all-metal casing that slides open at the front to activate the camera and to reveal the premium-quality 5x optical zoom Fujinon lens.

Next to the FinePix Z110’s Fujinon lens is a Frame Assist Mirror that’s curved to show the entirety of a scene and assist composition when the camera’s held at arm’s length for shooting a self-portrait or group shot. Face Detection ensures that everyone in the shot is sharp and perfectly exposed. Plus, after an image has been taken, users can choose to apply the FinePix Face Retouching functions.

Other features include:

• 14.1 Megapixel CCD sensor
• 5x optical Fujinon zoom lens
• Six colours, new stylish design
• Frame Assist Mirror
• Face Retouch Mode
• 2.7”LCD screen
• Motion Panorama mode

The FinePix Z110 will be available in six gorgeous colours: pink, purple, jade, blue, white and black.

Fujifilm FinePix XP150: Good looking, better pictures and super rugged

The FinePix XP150 sets a new standard for all-weather digital compacts thanks to a solid build, rubberized coating and riveted metal handgrip, making it the toughest FinePix yet, perfect for taking anywhere. And with the new high sensitivity GPS antenna it’s now quicker and easier to pinpoint your location and track your movements.

Features include:

• 14.4 Megapixel CMOS sensor
• 5x optical zoom (28-140mm equivalent to a 35mm camera) with water repellent coating
• Waterproof to 10m
• Shockproof to 2m
• Freezeproof to -10 C
• Dust/Sandproof
• High sensitivity GPS

The XP150 will be available in five colours: black, silver, orange, green and blue.

Fujifilm FinePix SL300: flexibility, creative control and outstanding optics
The new FinePix SL300 bridge camera has the performance and creative flexibility to take the keen photo enthusiast to the next level
Key Features are:

• 1/ 2.3-inch 14 Megapixel CCD sensor
• 3-inch LCD screen with 460,000 dots
• TTL Hot Shoe Flash
• Additional zoom level
• ISO 100-6400
• 720p HD Movie capture
• Lithium-ion battery delivering up to 300 shots per charge