New super-zoom compact marks decade of Olympus SP range success

Nothing gets closer, nothing comes close - The new Olympus SP-810UZ Ultra Zoom

You can’t get more flexibility than this. A dandelion clock shot from far off or St Peter’s cathedral in close-up – when it comes to choosing your subject, the 36x wide-angle zoom on the new SP-810UZ guarantees virtually limitless freedom. No compact camera from Olympus has ever delivered better zoom performance. A fast, wide 1:2.9-5.7 24-864mm* zoom lens and 14 Megapixel image sensor makes the SP-810UZ the benchmark in its class. As the most powerful camera in Olympus’ Traveller category, it succeeds the highly-regarded SP-800UZ. Not only is the SP-810UZ better equipped than its predecessor, it’s also more compact. In fact, it’s the smallest compact camera currently on the market with a zoom factor over 30**, which makes it the ideal travelling companion. Available from the start of September for an extremely competitive £229.99 in a black or silver finish. (* 35mm camera equivalent. ** As of July 2011)