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3rd June 2004
Nokia has added a cheap camera phone to its portfolio

Released by Nokia:

Nokia has added a cheap camera phone to its portfolio

Nokia has added a cheap camera phone (Nokia 3220) to its portfolio to claw-back market share from rivals, Samsung, Motorola, LG.

* Nokia's strategic focus on high-end phones has allowed competitors to steal market share.
* Nokia has said it will sacrifice margins in the short term to win back market share until its phone portfolio is more competitive.
* Consumer demand for mid-market camera phones is set to grow.

Angus Dawe, MD of the UK's second largest distribution company, Unique Distribution, comments: "Retailers have seen massive growth in demand for mid-range camera phones. This trend will continue with more choice being offered by more manufacturers. This is good news for consumers as competition will ultimately drive prices down."

www.nokia.co.uk

 
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