New OLYMPUS TOUGH duo deliver excellent images worry-free
OLYMPUS TOUGH cameras just got even tougher TG-610 & TG-310 packed with Olympus innovations
Hamburg, 6 January 2011 – Most people don’t feel comfortable leaving their camera lying on the back of the sofa, let alone taking it on a trek to the Arctic. That’s why the ultra-rugged OLYMPUS TOUGH range just got even tougher, so now everyone can shoot HD movies and stills anytime anywhere, absolutely worry-free. Waterproof*, shockproof* and freezeproof* the OLYMPUS TOUGH TG-610 and TG-310 are virtually indestructible. What’s more, both cameras offer a host of cutting-edge features that deliver excellent image quality, usability and connectivity in any shooting situation. Users can shoot 14 Megapixel still photos with the dramatic realism of 3D and, thanks to Eye-Fi card compatibility, automatically upload stills and movies wirelessly to their favourite website or a PC. The TG-610 even comes with automatic Underwater Snapshot Mode and a large, 920,000 dot, high-resolution HyperCrystal III LCD. With their fantastic spec, these cameras make it easy to capture beautiful images of any adventure – from the back of the sofa to the back-of-beyond. Both are available from February 2011, for under Ł250 and Ł200 respectively.
Ready for anything
You name it, OLYMPUS TOUGH cameras can handle it. They’re packed with the toughest ever technology. Even deep underwater, a sliding double lock mechanism protects the battery, card slots and ports while an additional lens barrier (metal on the TG-610, hard glass on the TG-310) safeguards the optical zoom lens. Thanks to this doubly tough protection, the TG-610 is waterproof to fully five metres, the TG-310 to an impressive three metres. Both cameras are freezeproof to -10°C (14°F) and shockproof to a height of 1.5 metres, so there’s no need to worry when young children get hold of them and decide to play catch, submarines or ‘let’s hide stuff in the freezer’.
Ready for real life
You don’t have to take an OLYMPUS TOUGH TG-610 outside to appreciate it’s outstanding build and image quality – but it’s outside that the technology really comes into its own. Whether it’s the local pool or a tropical reef, the Automatic Underwater White Balance feature optimises settings like white balance to deliver Cousteau-like shots of life beneath the waves. It’s also outside that the three inch, 920,000 dot Super Precision HyperCrystal III LCD for TOUGH comes into play. This high-resolution, ultra scratch-resistant display delivers beautifully bright and clear images that are a joy to share – even in direct sunlight. A special layer in the LCD cuts down reflection for better visibility, so it’s easier to frame, review and share movies and stills. An impressive optical zoom is another bonus in the open air. For those close-ups that make action shots special, the TG-610 comes with a 5x wide optical zoom (28-140mm**) while the TG-310 boasts a 3.6x wide optical zoom (28-102mm**). Of course, both models are packed with the features that make every Olympus camera easier than ever to use, from Dual Image Stabilisation for reducing blur to Face Detection, Intelligent Auto Mode (i-Auto) and AF Tracking.
Ready for 3D
Like the TG-610, the TG-310 makes it easy to get creative with photos and movies – and even easier to share them with family and friends. In addition to eight Magic Filter effects for photos and High Definition movies, both cameras offer striking 3D still photo shooting. With Eye-Fi card compatibility, users can automatically beam their images wirelessly to their favourite website or a PC – and thanks to the new HDMI port, it’s simple to share them full-size on a big High Definition TV, too.
The OLYMPUS TOUGH TG-610 is available in silver, black, blue and red, the OLYMPUS TOUGH TG-310 in silver, blue, red, white and orange both from February 2011.
Distinguishing features:
OLYMPUS TOUGH TG-610
Toughness
• Waterproof* to 5m, shockproof* to 1.5m and freezeproof* for
worry-free use anytime anywhere
• Metal lens barrier for extra-tough lens protection
Image Quality
• Automatic Underwater White Balance for worry-free underwater shooting
• 5x wide optical zoom (28-140mm**) for shooting flexibility
Storage & Sharing
• 3.0” 920,000 dot Super Precision HyperCrystal III LCD for TOUGH, generating clearer images and reducing reflection even in direct sunlight
OLYMPUS TOUGH TG-310
Toughness
• Waterproof* to 3m, shockproof* to 1.5m and freezeproof* for
worry-free use anytime anywhere
• Hard glass lens barrier for extra-tough lens protection
Image Quality
• 3.6x wide optical zoom (28-102mm**) for shooting flexibility
Storage & Sharing
• 2.7” 230,000 dot colour LCD for easily framing, reviewing and sharing shots
Common features:
Toughness
• Sliding double lock mechanism for optimum protection of battery, card slots and ports
Image Quality
• 3D photo shooting mode for striking stills
• Dual Image Stabilisation for reducing blur with fast-moving shots
• TruePic III+ processor for ideal colour reproduction and low noise
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• ISO 80 to 1600
• Magic Filters for adding creative effects to HD movies and/or stills:
Punk, Pop Art, Pin Hole, Drawing, Soft Focus, Fish Eye (photos only), plus new Sparkle (photos only) and Watercolour
• Beauty Mode for hiding unwanted blemishes
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
• Scene Mode for automatic settings that suit specific conditions
(e.g., Landscape, Night)
• In-Camera Panorama for quick and easy panorama shots
• Built-in flash
Storage & Sharing
• SDHC and SDXC memory card compatible***
• Photo Surfing and [ib] software for browsing, organising and viewing images by person, place, location or event
Connectivity
• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
• HDMI technology for controlling your camera from one remote when it’s connected to HD equipment
Other
• USB charging
* Waterproof according to IEC standard publication 529 IPX8. Shockproof figures equivalent to MIL Standard (Olympus test conditions). Freezeproof according to Olympus test conditions
** 35mm camera equivalent.
*** SD is a trademark of SD Card Association.
Appendix
3.0” Super Precision 920,000 dot HyperCrystal III LCD for TOUGH
Unique to TOUGH Series cameras, this exceptional LCD features 920,000 dot resolution that generates beautifully bright and clear images. It also has a special layer that reflects light from external sources, thus reducing reflection even in direct sunlight – for outstanding visibility in a variety of shooting situations. And of course it’s super-tough. A triple-coated acrylic finish makes the LCD more scratch-resistant than ever before.
3D Mode (3D photo shooting)
Captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D (on a 3D-compatible display). There are two 3D settings: Manual and Automatic. In both settings, the camera indicates when it is time to pan. In Automatic, when the camera is panned horizontally after the first shot, it automatically takes the second shot at the ideal moment. Manual is for 3D experts – the user decides when to take the second shot.
Face Detection technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Face Detection Technology can detect up to 12 faces.
AF Tracking
This system tracks a moving subject automatically and keeps it continually in focus – for optimally focused and exposed pictures. It even memorises the subject when it goes out of frame and resumes tracking when it reappears.
Beauty Mode
Beauty Mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.
Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.
Eye-Fi card compatibility
Lets users insert an Eye-Fi storage card and set it to automatically wirelessly transfer new photos and HD movies to the sharing website and computer of their choice.
HD Movie (720p High Definition)
High Definition video (HD video) delivers a broadcast-quality movie experience when played back on an HD TV. In HD Movie Mode, the camera captures HD video using the MPEG-4 AVC/H.264 movie compression format at a resolution of 1280 x 720 pixels.
i-Auto Mode
The “intelligent-Auto” mode uses advanced automatic detection technology that enables the camera to automatically recognise the most commonly shot scenes. This makes it possible to capture perfect photos without the need for manual settings.
[ib] software
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event.
Magic Filters
Make it possible to create special artistic effects in still images and/or movies directly in the camera.
Fish-Eye (photos only): Simulates the dramatic effect of a fish eye lens with still photos, lending a new perspective to the whole scene with a “wrap-around” effect.
Pin Hole: Reduces peripheral brightness, like with an image seen through a pinhole. A unique colour tone results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.
Pop Art: Enhances colours, making them stronger and more vivid, to create high-impact pictures that express the light-hearted feeling of the pop art style.
Punk: Displays images primarily in contrasting pink and black to give them an edgy, punk-inspired feel.
Drawing: Transforms images into line drawings to give the impression that subjects have been sketched by an artist.
Soft Focus: Creates a soft tone that gives pictures an ethereal, otherworldly atmosphere. It renders pictures as though they were veiled in heavenly light, without obscuring details such as hair or flower petals.
Sparkle (photos only): Adds twinkling lights to objects.
Watercolour: Another piece of artistic wizardry. This time images are turned into a watercolour painting surrounded by soft light.
Pet Detection
Automatically detects dog or cat faces (two different modes) and works together with the Auto Release to capture the photo the moment the dog or cat turns to face the camera.
Photo Surfing
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.
Scene Mode
Offers a choice of different scenes to suit the subject being captured, for example, landscape, night, beach and snow or pet. The camera automatically adjusts a host of parameters to achieve the best possible result for the chosen scene.
Shadow Adjustment Technology (SAT)
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g., a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.
TruePic III+ image processor
Automatically enhances important aspects of image quality, including colour reproduction (range, saturation and brightness) and picture sharpness (reduced image noise, improved edge reproduction), as well as processing data faster. Supports the Magic Filters that enable unprecedented creative expression.
