Release Issued by Canon:

Full zoom power to take anywhere: The new PowerShot SX110 IS

United Kingdom / Republic of Ireland, 26 August 2008: Canon today strengthens its PowerShot range of digital cameras with the addition of a new SX “Super Zoom” model: the 9 Megapixel PowerShot SX110 IS, which replaces the popular SX100 IS. Featuring a 10x optical zoom with optical Image Stabilizer – plus a 3.0” LCD – the PowerShot SX110 IS delivers outstanding telephoto reach in an even more compact and lightweight body.

A full range of Canon technologies – including Face Detection Technology, Motion Detection Technology and a new Easy Mode – help everyone take great photos, while experienced users can also enjoy the creative possibilities offered by full manual control.

Maximum reach, minimum weight
With a 10x Canon optical zoom – featuring a 35mm film equivalent focal length of 36-360mm - the PowerShot SX110 IS brings even distant subjects into view, making it the perfect camera for everything from school sports days to family holidays. Canon’s optical Image Stabilizer technology combats the effects of camera shake, delivering sharp, blur-free shots throughout the camera’s extensive zoom range.

Effortless ease and creative control
The PowerShot SX110 IS features a wide range of 20 shooting modes designed to achieve optimum results in a wide range of lighting conditions – a great help for users of all levels, from complete novices to more experienced photographers.

Shooting modes include a new Easy Mode, which sees all shooting settings chosen automatically by the camera – perfect for beginners prone to making unsuitable adjustments. Easy Mode also limits Playback options to simple image viewing and deletion functions. At the other end of the spectrum, experienced users can switch to full manual control, and customise settings for special effects or unusual lighting.

To keep shots looking sharp, Motion Detection Technology – activated in High ISO Auto mode – uses Face Detection Technology, the optical Image Stabilizer and scene information to identify subject motion and camera-shake. ISO is also optimised for minimum blur and maximum image quality.

“With its increased resolution and compact build, the PowerShot SX110 IS brings outstanding value to the SX range,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “It will appeal to anyone seeking a camera that combines ease of use with high-end zoom power.”

Pricing & Availability
The PowerShot SX110 IS is available from September 2008 priced at £239.00 / €309.00 RRP inc. VAT.

Features at a glance:

9.0 Megapixels

High-powered, 10x optical zoom lens with optical Image Stabilizer

DIGIC III with iSAPS for clear, sharp images and fast response times

Great people shots with Face Detection AF/AE/FE/WB plus Face Select & Track

Auto Red-Eye Correction in shooting and playback

Combats blur with High ISO Auto, optical Image Stabilizer plus Motion Detection Technology

20 shooting modes including Easy Mode and full manual control

Large 3.0” LCD with wide viewing angle

Smooth, 30fps VGA movies with Long Play mode

Powered by AA batteries - a convenient and readily-available source of power

For more information, please check www.canon.co.uk

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