Release Issued by Toshiba:
New Toshiba SD card range delivers premium quality and performance for consumer and professional needs
Packaging redesign enhances product visibility and shelf space utilisation
Toshiba Electronics Europe has announced the launch of a new range of SD format Flash memory cards that offer the widest choice for all uses from premium consumer applications to high-speed professional requirements.
The Toshiba range is split into three lines: Standard, High-Speed and High-Speed Professional. The Standard line combines the quality and reliability of a premium brand with data read speeds of up to 20MByte/sec and write speeds of up to 6MByte/sec – twice the rate of many competing products. Available now in 2, 4 and 8GByte capacities, 16 and 32GByte versions will be introduced during the fourth quarter of this year.
Toshiba’s High-Speed SD cards offer data read speeds of up to 20MByte/sec and write speeds of up to 10MByte/sec and are available in 4, 8, 16 and 32GByte versions today. The increasing transfer speeds and capacities of the SD format are extending their use from applications such as smart phones and compact cameras to areas including digital SLR cameras, that traditionally have used the CompactFlash format, and camcorders, which used digital tape cassettes.
For users who require the highest performance, the Toshiba High-Speed Professional SD card line provides a maximum read and write speed of 20MByte/sec in 1, 2 and 4GByte versions.
To aid consumer recognition and meet the needs of retailers, Toshiba has introduced a new colour scheme to differentiate the SD lines and redesigned the blister packaging. As well as clearly identifying the Toshiba brand, the packaging separates Standard and High-Speed products by using white and black backgrounds, respectively. The High-Speed variants are further differentiated with silver and gold motifs, the latter representing the Professional line. Blue, black and white colours differentiate the cards themselves and their speed class is clearly marked. The blister packaging has been made smaller and squarer compared to previous products in order to better utilise retail shelf space.
Examples of the manufacturer’s suggested retail price for the new SD cards are: 4GByte Standard from €19 to €25; 4GByte High Speed from €30 to €35; and 4GByte Professional High Speed from €45 to €55.
For more information on Toshiba’s memory business, please visit www.toshiba-memory.com .
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