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11th June 2008
RHS/Medici Photographer of the Year announced

Snap a floral beauty to become the RHS/Medici Photographer of the Year

As with all photo competitions, DPNow urges all potential competitors to read the terms and conditions before entering their work in case a claim is made on the use or copyright of your pictures. Also, beware of any subsequent offers that ask you to pay for items that result from competitions before parting with any cash.

British summer-time is fast approaching complete  with glorious evenings, blossoming gardens and the ideal chance for photographers to try their hand at capturing that perfect image for the 2008 Royal Horticultural Society Photographic Competition.

This year the competition includes a new category inspired by the competition sponsors The Medici Society; for budding commercial photographers with an interest in garden and plant photography. The Medici Award offers one lucky photographer the chance to have their image turned into a greeting card for 2009 by the fine art publishers.

Graeme Derby, CEO of Medici explains further; “Buying a card is an emotional practice and the card design must move its buyer. Often the picture has to fit a specific purpose, Valentine’s Day or a thank you card. The colours are often bright and the focal point must rest in the top half of the card – so when it’s on display in a shop, the image is not hidden by the stack of cards in front of it. It’s definitely an intriguing process we go through when we buy a card – I think the old slogan, I saw this and thought of you, sums it up best.”

The competition is open for entries until 26 September 2008, so why not spend your summer days snapping sunflowers, red hot pokers and dancing butterflies to be in with a chance of winning the tile of Medici Photographer of the Year.

For top tips on what makes a greeting card image and to download an entry form please visit www.rhs.org.uk/news/photocomp

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