Canon raises over £27,000 for British Red Cross through sales of red digital camera in Tesco

For every red Canon Digital PowerShot A460 sold in Tesco stores, Canon donated £5 to the British Red Cross

Canon announced today (4 April) that it has raised £27,205 for the British Red Cross from sales of the red Canon PowerShot A460 digital camera in selected Tesco stores. Selling over 5000 units, Canon donated £5 from the sale of stylish, user-friendly 5.0 megapixel cameras to the British Red Cross to fund essential services in the UK.

Canon, a world-leader in imaging and information technology solutions, lent its support to the British Red Cross Tesco Charity of the Year 2007 partnership to help raise £2million to fund crisis care in local neighbourhoods across the UK. All the money raised through the partnership will be locally spent on first aid training, emergency equipment and care in the home services.

The PowerShot A460 has direct print capabilities so can be connected to any PictBridge compatible printer to get lab quality photos in seconds – without the need for a PC.

Fact box
 5.0 Megapixels
 4x optical zoom
 DIGIC II, iSAPS and 5-point AiAF
 12 shooting modes (8 Special Scene modes)
 My Colours in-camera photo effects
 VGA movie clips with sound
 2.0” LCD with Grid Line Display
 1cm Super Macro mode
 PictBridge and Print/Share button
 Powered by 2 AA batteries

The money raised will be spent on essential British Red Cross services in local communities in the UK, including –

• ‘Care in the Home’ services – Red Cross volunteers providing short-term care and support in the home for people after an accident or illness, giving them the confidence to continue their daily lives
• Life-changing emergency equipment – ranging from wheelchairs to ambulances, used to help people in crisis situations such as accidents, illness, fire and flood
• Life-saving skills – providing vulnerable people with essential first aid skills so they are better prepared to respond to emergencies in their communities

The British Red Cross has previously benefited from a partnership with Canon and linked up to great effect on three Canon celebrity photography competitions – The Other Side of the Lens (2003), The Other Side of Football (2005), The Other Side of Fashion (2006) and The We Speak Image Fashion Capsule Collection from leading British fashion designer Matthew Williamson (2007).

For more information, please visit www.redcross.org.uk/tesco.