Release Issued by Fujifilm:

New 10 Mega Pixel Fujifilm FinePix Z20fd with new MPEG-4 video technology to launch in the UK this spring

Introducing the 10 Megapixel colourful new Fujifilm Z20fd; a stylish new ultra-compact digital camera packed with technological marvels that let you shoot it, beam it, blog it and now roll it with a new MPEG-4 movie recording mode. Following the phenomenal success of its fashionable predecessor, the FinePix Z10fd, the FinePix Z20fd comes in five mesmerising colours – Champagne Pink, Ice Blue, Panther Black, Tropical Green and Diablo Red - and also like its predecessor, is big in statement but compact enough for any handbag or pocket. 
The 10 Megapixel FinePix Z20fdfeatures an ultra-slim design, a Fujinon 3x optical zoom lens, 2.5" LCD screen, and is packed with innovative new features- creating and sharing videos and images has never been so easy. A generous 45MB of internal memory gives you some extra room when your memory card is full.

Face Detection Technology with automatic red-eye removal
The Z20fd makes perfect portraits simple with Fujifilm's Face Detection Technology, designed to optimise focus, white balance and exposure for up to 10 faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.
After the shot is taken, each detected face is instantly checked for red-eye; if found, it is corrected automatically, saving the time consuming process of fixing it later. Fujifilm’s IrSimpleTM technology allows for fast, easy wireless image transfer to any IrSimpleTM equipped device.

Sharing made simple
There’s no fun in taking pictures if you can’t share them, and the FinePix Z20fd makes it easier than ever with fast, easy wireless transfer of images between cameras using IrSimple™. For users wanting to share their creative output with a wider audience, the FinePix Z20fd’s new Dual Blog mode automatically resizes any still image or movie you've captured, letting you post pictures and videos to blogs, video-sharing websites like YouTube, or e-mail to friends with ease. The FinePix Z20fd’s impressive new full motion MPEG-4 video mode makes capturing and sharing internet-friendly video clips easier than ever. Using the Successive Movie mode, in-camera editing allows for the creation of a 60 second movie clip, even when shooting in two or more scenes is desired.  Start and restart multiple times to build a 60-second compilation, and edit the start and end points.

Fujifilm’s Picture Stabilisation Technology uses higher sensitivities and faster shutter speeds to reduce image blur caused by camera shake or low-light conditions, ensuring users get the picture they want.

FinePix Z20fd features at a glance:

1. 10 Megapixels
2. 2.5-inch LCD screen
3. 3x Fujinon zoom lens
4. Stylish ultra compact design
5. Face Detection Technology with intelligent automatic red-eye removal.
6. Dual shutter releases: One button for still capture, one for movie record, for ease of use.
7. Intelligent Flash: Intelligent Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also uses the high sensitivity of the FinePix Z20fd to enable the camera to use less flash, preventing that “blasted with light” effect that so many digital camera flashes leave you with.
8. Dual Shot Mode: In this mode, the FinePix Z20fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z20fd produced the best shot with or without flash.
9. Special scene modes: The FinePix Z20fdhas 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
10. xD/SD/SDHC compatible slot: A single media slot that accepts both xD Picture Card and SD/SDHC media cards.
11. Stamp It: Add a little fun to your images by “stamping” a variety of fun designs to up to three detected faces in your shots!

Real Photo Technology
Even the novice photographer will be ensured of bright, sharp colourful pictures from the FinePix Z20fd thanks to Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "The FinePix Z10fd’s unique combination of style, colour and advanced features proved hugely popular, and the new FinePix Z20fd builds on this successful formula, bringing advanced movie capture and sharing capabilities with huge appeal for the ‘Generation Z’ buyer.”

Availability & pricing
The FinePix Z20fd will be available from UK retailers in April 2008. Pricing and will be announced nearer to the date of the launch.*

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk

Specifications Fujifilm FinePix Z20fd*

Specifications and features

Number of Effective Pixels	10.0 million pixels
CCD Sensor	1/2.3-inch CCD
Storage Media	Internal memory (approx. 45MB) / xD-Picture CardTM (16MB-2GB) / SD memory card / SDHC memory card
File Format	Still image: JPEG (Exif Ver 2.2 ) Movie: MPEG4 (Motion JPEG) (Design rule for Camera File system compliant / DPOF-compatible)
Number of Recorded Pixels	Still image: 3,648 x 2,736 (10M) / 3,648 x 2,432 (3:2 format) / 2,592 x 1,944 / 2,048 x 1,536 / 1,600 x 1,200 / 640 x 480 pixels
Lens	Fujinon 3x Optical zoom lens, F3.7 – F4.2
Lens Focal Length	f=6.3mm – 18.9mm, Equivalent to 35 - 105mm on a 35mm camera
Digital Zoom	Approx. 5.7x
Aperture	F3.7 / F4 / F8
Focus Distance	Normal: Approx. 60cm / 2.0 ft. to infinity Telephoto: Approx. 60cm / 2.0 ft to 3m / 9.8 ft. Macro: Approx. 8cm / 3.1 in. to 80cm / 2.6 ft.
Sensitivity	Auto / Equivalent to ISO 64 /100 / 200 / 400 / 800 / 1600 (Standard Output Sensitivity)
Exposure Control	TTL 256-zones metering
Exposure Modes	Programmed AE
Shooting Modes	Auto, Manual, Natural Light, Natural Light with Flash, Portrait, Landscape, Sport, Night, Auction, Sunset, Snow, Beach, Museum, Party, Flower, Close-up, Text, Picture Stabilisation, Continuous Movie (TBD)
Shutter Speed	4 sec. to 1/1000 sec. (depends on exposure)
Continuous Shooting	Top-3: (max. 1 frame/sec) Final-3: (max. 1 frame/sec) Long-period: (max. 0.4 frames/sec)
Focus	Auto focus (Centre)
White Balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
Self-timer	Approx. 10 sec./ 2 sec. delay
Flash	Auto flash Effective range: (ISO AUTO): Wide angle: approx. 0.7m / 2.3 ft. to 3.9m / 12.8 ft. Telephoto: approx. 0.7m / 2.3 ft. to 3.4m / 11.1 ft. Macro: approx. 30cm / 1.0 ft. to 80cm / 2.6 ft. Flash mode: Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro
LCD Monitor	2.5-inch, approx. 150,000 pixels, Low temperature TFT colour LCD monitor, approx. 100% coverage
Movie Recording	640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with monaural sound, AVI format (Motion JPEG) *Zoom function cannot be used during movie recording.
Photography Functions	Face Detection (with red-eye removal), High-speed shooting, Best framing, Frame No. memory
IR Communication	IrSimple™/ IrSS™
Playback Functions	Face Detection, Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate
Video Output	NTSC / PAL selectable
Digital Interface	USB 2.0 High-speed
Power Supply	Rechargeable NP-45 Li-ion battery (included) / CP-45 with AC power adapter AC-5VX (sold separately)
Dimensions	91.3 (W) x 56.3 (H) x 18.8 (D) mm / 3.6 (W) x 2.2 (H) x 0.7 (D) in. (excluding accessories and attachments)
Weight	Approx. 111g / 3.9 oz. (excluding accessories, batteries and memory card)
Accessories Included	Li-ion battery NP-45, Battery charger BC-45, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner’s Manual

*Specifications subject to change