Release Issued by Sony:

Highest capacity and speed with the new Sony 300x CompactFlash® cards

Offering 45MB/s transfer speed to meet advanced D-SLR camera user requirements

Sony Europe’s Recording Media & Energy (RME) division have announced the launch of three high speed (300x)* CompactFlash cards to meet the capacity and speed demands of professional D-SLR photographers and ambitious amateur photographers. With UDMA (ultra direct memory access) support, the new media achieve data transfer rates of 45MB/s during write operation. The new Sony CompactFlash 300x card, which complements the existing line-up of 66x and 133x cards, will be available with capacities of 2GB, 4GB and 8GB. They will be branded as part of Sony’s α (pronounced alpha) D-SLR camera system.

 The high speed CompactFlash 300x cards allow UDMA-enabled D-SLR digital camera users to record more frames per second in continuous advance shooting mode and to transfer their images to the PC very rapidly to make room for new photographic projects. An 8GB CompactFlash card can hold up to 2,000 JPEG photos taken in 12 Megapixel resolution in the ‘Standard’ image setting, or up to 1,363 photos in ‘Fine’ mode. Even if both RAW and JPEG image data are recorded, the 8GB card offers enough space for more than 313 digital photos.**

The Sony CompactFlash cards are compatible with a wide range of products featuring a CompactFlash slot, including many D-SLR Cameras, many digital cameras, printers and other imaging and computer peripherals. Many PCs feature built-in CompactFlash slots as standard, while there are adaptors and card readers available on the market to allow users to access and transfer their data onto CompactFlash cards using any PC or laptop.

The 300x line-up comes complete with a 5 year warranty providing peace of mind for customers. In addition, the 133x and the new 300x transfer speed models are supported by Sony’s image recovery service, allowing the user to recover deleted pictures.

The new Sony CompactFlash 300x cards will be available from October 2007.

For more information please visit www.sony-europe.com

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Sony Expands Line of Compactflash Cards For High-Performance Digital Photgraphy New 300x Cards Delivers Fast Processing Times

PARK RIDGE, N.J., Sept. 10, 2007 – Sony is expanding its family of CompactFlash® cards with two new 300x high-speed memory cards designed for high-end photographers requiring fast processing times. These high-speed cards are targeted towards users of digital single-lens reflex cameras, especially the new α(Alpha) DSLR- A700 model.

“DSLR cameras are enabling photographers to broaden their skills and capture higher-resolution images, and memory cards need to be able to keep pace with these developments,” said Shane Higby, director of marketing for consumer media at Sony Electronics. “With their increased processing and response times, these new cards are the perfect tool for serious photographers who can’t afford to miss a single shot.”

The new CompactFlash cards will be available in 4GB and 8GB capacity, expanding Sony’s current line that also includes 66x and 133x-speed models.

The new 300x cards are expected to be available this month at suggested list prices of $119.99 for the 4 GB model NCFD4G and $199.99 for the 8 GB model NCFD8G.

Specifications

	Sony CompactFlash 66x range	Sony CompactFlash 133x range	Sony CompactFlash 300x range
Capacity / Model Code	1GB / NCFB1G 2GB /NCFB2G 4GB / NCFB4G	2GB / NCFC2G 4GB / NCFC4G	2GB / NCFD2G 4GB / NCFD4G 8GB / NCFD8G
Operating Voltage	3.3V or 5V	3.3V or 5V	3.3 or 5V
Write Speed	9MB/s	20MB/s	45MB/s
Read Speed	10MB/s	20MB/s
Dimensions (WxHxD)	42.8 x 36.4 x 3.3 mm	42.8 x 36.4 x 3.3 mm	42.8 x 36.4 x 3.3 mm
Environmental Temperature	0 to 70 ºC	-25 to 85 ºC	0 to 60 ºC
Warranty Time	5 years	5 years	5 years
Package Contents	CompactFlash card, carrying case, operating instructions, warranty card	CompactFlash card, carrying case, operating instructions, warranty card	CompactFlash card, carrying case, operating instructions, warranty card
Support		Image Recovery Service	Image Recovery Service

* 1X=150KB/S
** Figures for the number of pictures are based on the use of a Sony α Digital SLR camera. The actual number of images will depend on the camera, object and other parameters.