Release Issued by CeWe Color:

Get Summer Snap Happy with a CeWe Color Photo Book

25 July 2007, London – Over the summer holidays, we take almost twice as many photographs than at any other time of year, according to CeWe Color, Europe’s largest photo finisher. But most of these photographs never see the light of day, stored on a PC or in a digital camera.

CeWe Color has just launched My CeWe Photo Book in the UK, a high-quality photo book that is quick and simple to create - by using the CeWe photo book assistant, hundreds of photos can be arranged perfectly in just three clicks. They not only keep your precious memories safer than a traditional photo album, but they also make great personalised gifts.

Before recent digital technology, on average, people would process two and a half rolls of film a year with 28 pictures on them. Today it is possible to transfer hundreds of photos into a photo book and have them developed all in one go.  And it is a great way to keep your photos so that you can take pleasure from looking at them again and again.

CeWe Color’s Andrew White estimates the future popularity of photo book in the UK: “Most of us now have a digital camera, but our photos end up on a PC or never leave the camera. All of the services from My CeWe Photo World are designed to bring these pictures to life, so they can be preserved and shared. Photo books are already huge in Europe, but are relatively new to the UK – we expect them to take the UK by storm.”

Most people in the UK won’t have heard of CeWe Color but are likely to have used their services as they provide photo processing services to some of the biggest high street names, including Boots, Jessops, Asda and Tesco, as well as Internet companies such as AOL, Yahoo! and Amazon across Europe.  CeWe Color processes 3.4 billion colour prints each year which is enough to go round the world seven times.

For more information, see www.cewe-photobook.co.uk

Reader feedback:

Discuss this story