Release issued by iStockphoto:

UK mobile phone users get the chance to download iStockPhoto images to their handsets

iStockphoto, the world’s most visited stock imagery and video site, has selected AMUSE Entertainment Group B.V. to take its stock photography images into the mobile sector. The pilot phase of the program will be launched in the UK and will allow mobile users to download wallpapers from a selection of 5,000 of iStockphoto’s quality images. Images will be found within a dedicated mobile storefront accessed through the iStockphoto website, and marketed and promoted jointly by iStock and AMUSE. Images will be made available to UK mobile phone subscribers on the 3, Orange, O2, T-Mobile, Virgin Mobile and Vodafone networks and will be delivered via mBlox, the world’s largest mobile transaction network.



“People want their gadgets to feel uniquely theirs, including their mobile phones,” said Garth Johnson, vice president of business development at iStockphoto. “Amuse and iStock have now opened a new range of personalisation possibilities with iStock’s diverse, global image collection.”



The initial rollout will commence in April and will be expanded into other territories such as Canada and the United States based on success of the pilot. The second stage of this agreement will see the iStock library of over 1.5 million images opened to AMUSE’s broader distribution network providing access to a market of almost 1 billion people worldwide.



“iStock has an incredible library of exceptional images which are perfect for the mobile arena. With the trend for personalisation on mobile handsets continuing, we feel iStock’s library will appeal to a vast market and are proud to provide our knowledge, experience and platform to help iStock enter the mobile space,” said AMUSE CEO and founder Jennifer Koster.



Visit http://www.istockphoto.com for more