Release Issued by Pictopia:

Partners with CSTV and XOS to Enable College & University Athletics Departments to Offer Sports Photos to Consumers

Emeryville, CA, March 30, 2007 – Pictopia, the premier photo e-commerce provider to the world’s top media and entertainment companies, announced today that it is partnering with CSTV (College Sports Television) and XOS Technologies to enable college and university sports teams to make their photos available online to their fans. With Pictopia printing archival-quality photo reprints on demand and providing simple tools to let them build online photo stores, college and university athletic programs can now offer a much wider range of their photos for sale.

Finally sports fans are able to order art-quality photos of their favorite participating college sports team, dramatic game upset, or MVP all-stars before they go onto pro leagues. From crucial football games to basketball games, parents, friends and fans can now buy sports action photos as framed or unframed prints to cherish for years to come as 10”, 14”, 20”, 30” high-quality reprints with a selection of framing styles.

Pictopia Enables Hundreds of Universities & Colleges to Sell Photos Online
Through Pictopia’s partnership with CSTV (a division of CBS), the most-trafficked college sports web site tracking 250 official top colleges, Pictopia is offering an e-commerce solution for university and college athletic departments that allows them to sell their photographs online.

Pictopia also now enables online photo stores for members of the XOS network of 150 official university and college athletic department web sites. XOS, the interactive sports fan technology provider, can now quickly and easily enable those web sites to sell photos through its partnership with Pictopia. Pictopia-powered photo sales are now offered by including Texas A&M, University of Georgia, University of Minnesota, and Louisiana State University, among others.

Longhorns’ 2006 Rose Bowl Victory is Popular Item
In addition, Pictopia directly operates online photo stores for several colleges and universities, including The University of Texas’ Athletics Department. The photo store is operated in parallel with UT Athletics’ official website TexasSports.com and allows fans to order exclusive Longhorns photos. Popular UT photos include shots from the 2005 National Championship Football season that culminated in the Longhorns’ Rose Bowl victory over USC.

For additional information, please visit: www.pictopia.com.