Release Issued by Pantone:
Pantone unveils new global brand identity
Legendary authority on colour launches new brand initiative; offers colour tools and expertise for consumers
London, UK, 8 November, 2006 – Pantone, Inc., the global authority on colour and provider of professional colour standards for the design industries, formally unveiled a new brand identity today. The move represents a milestone in the company’s history, and signifies how the company’s business has evolved from professional design tools to include inspirational and forward-looking products and services for consumers.
The new corporate identity is a contemporary interpretation of the iconic PANTONE® Chip, known and recognised around the world by design professionals as a symbol for colour consistency. The new logo represents a departure from the image of a solid colour chip and evokes an open “window” or lens onto creativity, signifying Pantone’s role as a source of inspiration in the creative process. The new brand line, “The color of ideasSM,” reflects Pantone’s promise as an idea stimulator and its mission to enable the colourful exploration and expression of creativity.
“The PANTONE Brand image is recognised worldwide for accuracy and reliability, and our logo has served us well as a symbol of our commitment to the design industries,” said Richard Herbert, president of Pantone, Inc. “We decided to change our brand identity to convey the company’s transformation as we expand our product lines to include innovative products that help a broader creative audience use colour.”
Pantone has existing brand equity within the sophisticated urban audience referred to as “cultural frontliners.” This target group includes creative professionals around the world currently working with PANTONE Products as an integral part of their creative process. They are the early adopters of new ideas and always ahead of the curve on trends. In addition to these professionals, there is a growing appreciation among consumers across all walks of life for sophisticated colour and design, creating an even greater opportunity for Pantone’s continued growth in domestic and international markets.
The first proof point of Pantone’s progression is the recent launch of huey™, an award-winning, consumer level monitor calibration solution. huey is an affordable, easy-to-use monitor calibration tool designed for digital photo enthusiasts, gamers and any computer user wanting absolute colour.
Pantone’s new branding identity was developed in partnership with G2 Branding and Design based in New York City.
About Pantone, Inc.
Pantone, Inc. has been the world’s colour authority for more than 40 years, providing design professionals with products and services for the colourful exploration and expression of creativity. Always a source for colour inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.
PANTONE…The color of ideas.
