Release Issued by Sony:

Sony Captures Heroic Moments from Polar Challenge

Sony products with-stand extreme conditions on ‘The World’s Toughest Race’

Sony cameras and camcorders have been taken through the arctic to track the Sony Polar Challenge. As title sponsor of the challenge that sees teams race 320 miles through the Arctic to the Magnetic North Pole. Testing the technology to the full in the freezing conditions of the Arctic, Sony provided each team with a stills camera and video camera to bring back pictures of the stunning scenery and the brave tales of the competitors.

The Sony Polar Challenge started on Easter Sunday and finished on the 28th April. Competitors battled to race on skis, pulling necessities in 120lb bags and stopping enroute to restock supplies as they went.

The winning team crossed the line in 11 days, 15 hours and 5 minutes, a whole 15 hours ahead of second place. They also raised an amazing £10,000 for the Laura Crane trust who research treatment for cancer in teenagers and young adults.