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5th January 2006
HP launches the HP Photosmart R927 and R727 Digital Cameras


Release Issued by HP:

New HP Cameras offer Great Resolution for Great Prices

Combining stylish good looks with high resolution photographs, HP introduces the HP Photosmart R927 and R727 digital cameras
R727 camera

LONDON, UK, JANUARY 5, 2006 – HP today announced the launch of the HP Photosmart R927 and R727 Digital Cameras. No bigger than a deck of cards, these two style-led, cameras incorporate a wealth of advanced features that are ideal for keen photographers.
R927 camera

HP’s newly developed Design Gallery, which has a portfolio of tricks such as 10 different border effects, 12 different filters and four colour effects to help personalise images, is included in both cameras. A virtual slimming function is also included to make the subject appear slimmer. These features can be used without having to connect to a PC or download any additional software, making the pictures ready for immediate printing.

The sleek, metal-cased digital cameras can capture even more intricate details from any scene and photographs can be enlarged up to poster size, without compromising image quality.

HP Photosmart R927 Digital Camera
· Stainless steel casing
· 8.1MP resolution with 3x optical zoom
· 26mm thin with 3 inch LCD screen

HP Photosmart R727 Digital Camera
· Aluminum casing
· 6MP resolution with 3x optical zoom
· 23mm thin with 2.5 inch LCD screen

Both cameras have large full colour LCD screens with a 170 degree viewing angle, making it even easier to capture, view and make edits to images using the on-board menu options.

Photographers of all levels can also take advantage of a full suite of HP’s most advanced Real Life technologies, which have been designed to allow users to take impressive photographs every time. One such technology is HP’s unique Instant Image Advice system, which indicates problems within an image that need correction, such as a shot being over exposed. After automatically scanning an image the program takes users to an advice screen that provides instruction on how to make the adjustments needed to get the perfect shot.

Further HP’s Real Life technologies include In-camera Panorama Stitching, for those photographers taking panoramic shots and wide angle images, which stitches up to 5 single shots together inside the camera to create one image. HP’s unique Automatic In-Camera Red-Eye Removal works on any image with red-eye and HP Video Prints means users can select a single scene from video footage on the camera and save this as an image for sharing or printing.

Photos can be printed directly from the camera without having to connect to a PC using Pictbridge Technology or card slots. Sharing photos is just as simple when using HP’s included Photosmart Premier software. This software provides a range of printing options and allows users to upload images to a secure site such as www.snapfish.co.uk which friends or family can access in order to view images.

For photographers looking for a completely wire free experience, both of these cameras can be connected to the optional HP Photosmart 6222 Wireless Dock. With this dock photographers can use the accompanying remote control to wirelessly manage their snapshots and navigate through a TV interface while connected to a wireless network.

The HP Photosmart R927 Digital Camera is available bundled with the HP Photosmart 6221 premium Camera Dock at a recommended street price of for £299* or can be purchased on its own for £249*.

The HP Photosmart R727 Digital Camera is available bundled with the HP Photosmart 6221 premium Camera Dock at a recommended street price of £249* or can be purchased on its own for £199*.

Both products start shipping in April 2006.

*UK recommended manufacturer’s street price including VAT. Prices may vary from country to country.

More information about HP is available at www.hp.com.

 
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