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9th June 2005
Casio announces the EXILIM CARD EX-S500


Release Issued by Casio:

The slim and stylish new CASIO EXILIM CARD EX-S500 with 5 megapixels and high quality movie function

London, 9th June 2005 - Those clever CASIOLOGISTS have once again been working hard to bring the world what is perhaps the coolest, most stylish digital camera ever released. The CASIO EXILIM CARD EX-S500 is so small and stylish that it will quickly become a part of your life you just can't live without.

Thinks big, looks small
The card sized EX-S500 thinks like a big camera. It's packed with the kind of functions that only its plumper competitors would even consider. For a start, it's got 5 megapixels - that means perfect pictures every time. It incorporates a 3x optical zoom too - pretty impressive for a camera that's so thin you'll forget you're carrying it. You won't have any problems showing your photos or movies off either - the EX-S500 has a massive 2.2" screen on its back. Perhaps best of all though, you're not limited to taking snaps - the camera can record up to an hour's worth of movies* (that's pretty hot). So if you're at a party, on the beach; at a gig or just fooling around at home, then this tiny camera will become your constant companion.

Inspired by CASIOLOGY
CASIOLOGY is the inspiration behind CASIO's products - from the initial design through to the finished item. It means CASIO creates products that use precision and technology that not only perform better but actually open up possibilities for the user. For the EX-S500, CASIOLOGY means that CASIO goes further than just making sure the camera is packed full of the best technology, it adds features that make using a camera so easy you don't even have to think about it. There is an anti-shake system so there's no need to worry about conditions, 33 different 'BESTSHOT' scenes because fiddling around with buttons takes time and you don't want to miss a thing and it even contains a video camera so everything's in one simple device. CASIOLOGY products make life easier so they can be part of your life.

Where can I get one?
The CASIOLOGY inspired, CASIO created EX-S500 is available from July in classic silver or über-cool, limited edition white from CASIO stockists. Check out www.casio.co.uk.

It's a snip at a RRP of just £299. Can you live without one?
*Using a 1GB SD card in 'Normal' mode with MPEG-4

For more information visit the web site at www.casio.co.uk

 
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