Release Issued by HP:
Stylish new line of digital cameras offer quality and simplicity
21 February 2005 - HP has today announced a new line of cameras, including the HP Photosmart R717 (above), M417, M22 and M23 Digital Cameras with HP Instant Share. The new cameras offer users quality, simplicity and style at estimated street prices ranging from £79 to £249.
The HP Photosmart R717 Digital Camera, with durable, stainless steel construction, and the HP Photosmart M417 both feature a unique ergonomic grip. The HP Photosmart M22 and M23 Digital Cameras come in a new weather-resistant all-metal case for taking photos in a variety of conditions.
To help ensure that printed photos result in picture-perfect colour output, all of these new digital cameras feature HP's exclusive Real Life technologies -- a series of technical advancements developed by HP Labs, the company's central research facility, that helps take the guesswork out of digital photography and makes it easy to produce great photos that are crisp, realistic and true to life.
Partnering with iconic brands for a personalised approach to cameras
This year, HP is partnering with influential brands to personalise one of its top-selling cameras, offering consumers products that fit their unique style. In time for the start of the Formula One racing season, HP worked with BMW to create the HP Photosmart BMW Williams.F1 Team Special Edition Digital Camera. Designed for car and racing enthusiasts, the navy blue camera "revs" like an engine when turned on and features unique packaging - a silver collectors' tin embossed with the HP and BMW logos.
www.hp.co.uk
