Issued by Colour Confidence:
Colour Confidence Unveils New Promotion as interest peaks in new Kodak Professional Color Management Check-Up Kit
* Free Kodak Color Management Check-Up Kit with every monitor calibration product purchased until 31st December 2004 worth £39.95 (59.95 Euros) plus VAT
* New Check-Up Kit provides a comprehensive way to verify and validate colour management issues for monitors, cameras and printing devices
Birmingham, UK, November 11, 2004 - Colour Confidence, the colour management division of TypeMaker, today announced a time-limited promotion to mark the successful introduction of the new Kodak Professional Color Management Check-Up Kit. Colour Confidence will supply a free copy of the Kodak Color Management Check-Up Kit with every monitor calibration product(1) that is purchased through its online webstore (www.colourconfidence.com) until 31st December 2004.
(1) With the exception of the Colorvision ColorPlus where the Check-Up Kit is available at a reduced price
Developed and manufactured for Kodak by Colour Confidence, the Kodak Color Management Check-Up Kit allows users to evaluate the accuracy of their computer monitor, assess the suitability of the viewing conditions, check the precision of the prints and verify the accuracy of the printer profile and the workflow methodology The Kodak Color Management Check-Up Kit currently retails at GBP39.95 (59.95 Euros) excluding VAT.
"Our presence at Photokina last month was a huge success. Not only did we make a number of new announcements, the way that they were received illustrated the demand that clearly exists in the market for a comprehensive range of colour management solutions. The Kodak Professional Color Management Check-Up Kit was particularly well received and this has prompted us to put together this latest promotion. The mix of functionality and affordability makes the Kodak Check-Up kit an appealing item. We believe that customers will welcome the opportunity to combine the qualities of the Check-Up kit with the strengths of monitor calibration solutions from Colorvision, GretagMacbeth or X-Rite. The offer runs until 31st December 2004 and we anticipate a strong pick up," said Geoffrey Clements, Managing Director of Colour Confidence.
As more and more prosumers and consumers invest in digital imaging products, so the need for colour management solutions becomes ever more important. Calibrating your monitor is the first step in ensuring accurate colour reproduction. Colour Confidence stocks an extensive range of monitor calibration tools that complement and draw on the features inherent in the Kodak Check-Up Kit.
The Check-Up Kit consists of seven sample prints, created using a correctly calibrated and colour managed Kodak Digital Printer, a RHEM strip and a CD. The CD contains a wealth of information and tools including the newly released Colour Confidence Guidance for Digital Photography.
The Colour Confidence Guidance for Digital Photography is a detailed guide that allows users to familiarise themselves with the basics of colour management and is packed with essential information. Professionals and prosumers alike will benefit from the information about the fundamentals of colour management and setting up a colour managed workflow.
