On December 2, 2013, Profoto will introduce twelve new high-quality umbrellas in all shapes and sizes, including a deeper, more parabolic version.

Umbrellas are the backbone of many photographers' toolboxes, and understandably so. Umbrellas are affordable, easy to work with and very easy to transport. The downside is that many of them are quite fragile and it can be difficult to control their light spread. Swedish lighting manufacturer Profoto aims to solve both of these issues with the new Umbrella Deep and the Umbrella Shallow. Umbrella Deep is available in two sizes (130cm/51" and 165cm/65") and in three fabrics: White, Silver and Translucent. All six versions have a deeper, more parabolic shape than the average umbrella.

The deeper shape gives the photographer better control of the light spread. It also allows the photographer to focus and shape light by simply sliding the umbrella shaft in its holder. Umbrella Shallow is also available in two sizes (85cm/33" and 105cm/41") and in three fabrics: White, Silver and Translucent. The most important difference is that Umbrella Shallow is smaller and less parabolic, making it very lightweight and portable.

Much effort was invested into making both Umbrella Deep and Umbrella Shallow as reliable and sturdy as possible. The fabrics were selected to provide a superior quality of light over years of heavy-duty use, and the metallic elements have been surface treated to prevent rust and discoloration.

The optional Diffusor is also worth mentioning. This is simply pulled over the front of the White or the Silver version to turn it into a large softbox with an even softer and more even light spread. All umbrellas are delivered in a high-quality bag that protects the umbrella during storage and transport.

The new Umbrella Deep XL replaces the old Umbrella XL. The new Umbrella Deep L replaces the old Umbrella L. The new Umbrella Shallow M replaces the old Umbrella M. The new Umbrella Shallow S replaces the old Umbrella S.

PROFOTO UMBRELLAS

Prod. No. Model:

• 100971 Umbrella Shallow White S (85cm/33")
• 100972 Umbrella Shallow Silver S (85cm/33")
• 100973 Umbrella Shallow Translucent S (85cm/33")
• 100974 Umbrella Shallow White M (105cm/41")
• 100975 Umbrella Shallow Silver M (105cm/41")
• 100976 Umbrella Shallow Translucent M (105cm/41")
• 100977 Umbrella Deep White L (130cm/51")
• 100978 Umbrella Deep Silver L (130cm/51")
• 100979 Umbrella Deep Translucent L (130cm/51")
• 100980 Umbrella Deep White XL (165cm/65")
• 100981 Umbrella Deep Silver XL (165cm/65")
• 100982 Umbrella Deep Translucent XL (165cm/65")

ACCESSORIES

• 100990 Umbrella S Diffusor -1.5
• 100991 Umbrella M Diffusor -1.5
• 100992 Umbrella L Diffusor -1.5
• 100993 Umbrella XL Diffusor -1.5

ABOUT PROFOTO

Profoto was founded in Stockholm in 1968 by photographer and engineer Eckhard Heine and photography equipment retailer Conny Dufgran.

Their relationship began when Conny sold Eckhard a flash unit that didn't work. Annoyed with the faulty unit, Eckhard went home to invent a new type of flash. He returned a couple of weeks later with a superior unit. A few years after that, Eckhard and Conny exhibited the first Pro-1 generator at the Photokina trade show in Cologne. It was an instant success. Profoto was born. With a bang.

Today, our products are used by the best in the industry. Whether it be on a billboard or in a fashion magazine, there's a good chance that the image you are looking at was created with the help of our lights.