6th June, 2013
Following the widespread unease at Adobe's move to force users to a subscription model, Xara is offering a special discount on their flagship creative design software 'Xara Designer Pro' to disgruntled Adobe users who want to find a suitable alternative.
Xara Designer Pro is often quoted in the press as having features that compare very favourably with Adobe’s Creative Suite applications, being faster, cheaper and easier to learn. Xara Designer Pro is a professional level graphic design tool, that offers integrated tools for illustration, DTP, photo editing and web design in a single package using a fraction of the memory resources of the Adobe Creative Suite of products.
Charles Moir, Managing Director, said: "You can understand from a business income point of view why a subscription revenue is desirable. However, what's good for Adobe, is not necessarily good for their customers. For many users, especially the smaller or independent freelance designer, the cost of a subscription is simply prohibitive. Adobe have upset swathes of users with their new pricing model.
For online services such as hosting, or purely web-based services we agree that a subscription model makes sense. But not for downloaded, installable desktop software.
Xara has always had a loyal enthusiastic customer base, many of them ex-Adobe users, so we're offering a special discounted price, to make it even more attractive for Adobe users to try Xara software.”
Xara Designer Pro is a one-off purchase - no subscription and no obligation to purchase future versions - it's yours to do with as you want, forever. It normally retails for $299, but is offered to registered owners of Adobe software for just $199. In addition to the 30 day no-quibble money back guarantee Xara is offering a free upgrade to the forthcoming Xara Designer Pro X9 due out shortly.
Xara Designer Pro is available for Windows operating systems - http://www.xara.com/graphics/alternative-software/
Contact:
For more details or a serial number to unlock the trial version please contact: Nova Fisher, [email protected] Tel: +44 1442 351035
About Xara Group Ltd
Xara, founded in 1981, was one of the oldest independent software developers in the UK, until it was acquired by MAGIX AG in 2007. Xara continues to develop innovative graphics, website building, and document publishing tools, which are marketed around the world under both the MAGIX and Xara brand names.
About MAGIX AG
MAGIX is a leading international provider of high-quality software, online services and digital contents for multimedia communications. Since 1993, MAGIX has been developing leading technologies for creation, editing, management and presentation of photos and graphics, videos and music. Internationally, MAGIX operates from branches in the USA, Canada, the UK, Germany, France, Italy, Spain and the Netherlands. The product range is targeted towards laymen and professionals alike and goes beyond the PC range to include seamlessly integrated online and mobile applications.
According to its retail sales figures, MAGIX leads in the multimedia software sector in the most important European markets, and is one of the most successful competitors in the USA. Fifteen years of market presence as well as one thousand awards worldwide testify to the company's power of innovation.
