FUJIFILM announces FinePix F900EXR

The perfect answer to a need for speed! – FUJIFILM FinePix F900EXR Compact Ultra Zoom camera offers the World's Fastest AF of 0.05sec.(1) & Wireless Image Transfer. (2) The handsome new Fujifilm FinePix F900EXR travel zoom camera is targeted at an audience looking for excellent image quality, long zoom capabilities and advanced features all in a lightweight and slimline body. Plus with a high precision FUJINON 20× optical zoom lens - with a minimum focal length of 25mm (3), -and a powerful new EXR-CMOS II sensor with extra fast Phase Detection AF and an EXR Processor II, the F900EXR offers near instantaneous reactions and excellent functionality.

The F900EXR will be available in April with an RRP of £279.99

1. Super-fast response times

• The F900EXR's new "Intelligent Hybrid AF system" allows the camera to automatically switch between a new Phase Detection AF and a Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate, autofocus whatever the shooting conditions.
• And thanks to phase detection pixels added to the EXRCMOS II sensor, the F900's offers super fast Phase Detection AF, focusing in as little as 0.05sec.(1)
• The bespoke 16 megapixel ½" EXR-CMOS II back-side illuminated (BSI) sensor has been engineered to ensure that there will be enough light available for Phase Detection AF at larger apertures and in circumstances where the angle of incidence of light is high.
• In addition, the EXR Processor II more than doubles the performance of the first-generation EXR Processor, with a super-fast startup time of 1.1sec.(4), an interval between shots of 0.5sec.(4), and burst-mode rates of 11 frames/sec.(4) (max. 5 frames).
• Consumers can easily take advantage of the superb capabilities of the EXR-CMOS II sensor and EXR Processor II just by selecting FUJIFILM's EXR AUTO mode which automatically optimises output by choosing between 108 pre-determined scene permutations and adjusting settings to suit the scene for hassle-free, high-quality results whatever the subject.

2. FUJINON 20× optical zoom lens combines with Intelligent Digital Zoom for up to a 40× zoom

• From 25mm(3) (wide) to 500mm(3) (telephoto), the F900EXR offers an impressive zoom range with the ability to combine the 20x optical zoom with the intelligent digital zoom allowing magnification up to 40x.
• Advanced CMOS-shift image stabilisation reduces the blurring which often occurs at long zoom ratios from camera shake or subject movement.

3. Wireless Image Transfer makes it easy to transfer photos and movies(5) to smartphones and computers

• For first time, via Wi-Fi® (6), FUJIFILM is able to offer a means to back up your photos on your home PC. Just install the free "FUJIFILM PC AutoSave" software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the F900EXR camera you will have set up a very simple to use backup for your photos on your home PC.
• A free dedicated "FUJIFILM Camera Application" download is available for iPhone, iPad, or Android™ smartphones or tablet devices allowing the transfer up to 30 pictures at a time from the FinePix F900EXR. The app also allows movies to be transferred (5) and without requiring wireless LAN access points or complicated ID or password entry.

4. Record Full HD movies, thanks to the EXR- CMOS II sensor

• Full HD video can be shot at a smooth 60 frames per second with improved Phase Detection AF and without losing any of the superior colour reproduction qualities offered by the EXR-CMOS II sensor. Movie recording can be started with a single press of the dedicated "Movie recording button". High-quality sound can be recorded using the built-in stereo microphone.
• The Intelligent Hybrid AF is also active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

5. The fully-featured camera makes photography a snap
The FinePix F900EXR offers "Art Filters" for hassle-free access to innovative forms of artistic expression. You can preview these on the LCD before you take your shot.

In addition to Toy Camera, Miniature, Pop Colour, High Key, Dynamic Tone & Partial Colour filters the F900EXR has two new options:

• Low Key – Create uniformly dark tones with few areas of emphasised highlights
• Soft Focus – Create a look that is evenly soft throughout the whole image
• Further improvements have been made to "Advanced Anti-blur" mode, in which the camera takes four shots in rapid succession at high sensitivity settings and combines them using advanced image processing technology to reduce the effects of blur.
• Alternatively, combine two shots into a "Multiple Exposure" shot for a unique effect. Superimposed over the view through the lens in the monitor, the first shot serves as a guide to composing the second shot, allowing more accurate composition and giving you a better idea of how the picture will turn out.
• The "Motion panorama 360" feature makes it a snap to record dynamic, seamless 360° panoramas. And "Film simulation" gives a choice of five different combinations of colour gamut and tonal range.

6. Extra clear display and superb ease-of-use for a variety of shooting modes

• The bright, high-precision, premium 3.0-inch, 920,000-dot LCD monitor offers a Monitor Sunlight mode for enhanced viewing in bright sunlight and a greatly improved viewing angle, thanks to a special film overlay employed.
• Additionally, frequently-used options can be assigned to the camera's "E-fn" or extended function button for enhanced ease of use.

 FinePix F900EXR Key features list:

• 16 megapixel ½-inch EXR-CMOS II sensor with Phase Detection & EXR Processor II
• 20x optical zoom (25-500mm(3)) with CMOS-shift Image Stabilisation
• 3.0-inch LCD screen with wide viewing angle
• EXR-Auto (with auto optimisation for 108 different scene permutations)
• Full manual controls
• Intelligent Hybrid AF (World's Fastest AF of 0.05sec.(1))
• Start-up time of 1.1sec.(4)
• Interval between shots of 0.5sec.(4)
• RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
• Wireless Image Transfer to PC, tablets and smartphones
• 11 frames/sec.(4) (max. 5 frames) continuous shooting (at full resolution)
• Advanced Filter
• Motion Panorama 360
• Full HD 1080p Video (60fps)
• Available in the UK in Black, Red and Navy Blue
• 260 shots (4) per battery charge
• (1) FUJIFILM research as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position
• (2) Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance
• (3) 35mm format equivalent
• (4) FUJIFILM research based on CIPA standards
• (5) "FUJIFILM Camera Application" for iOS may not save the movie files that your smartphone could not play it. Please try the movie mode less than HD(1280 x 720).
• (6) Wi-Fi(R) is registered trademark of the Wi-Fi Alliance

For information about Fujifilm please visit: www.fujifilm.eu/uk/news/