Think Tank Photo Launches MindShift Gear

Innovative carrying solutions for those passionate about experiencing the natural world

SANTA ROSA, CALIFORNIA. – The founders of pioneering camera bag design firm Think Tank Photo today announced that they have launched a new camera bag company, MindShift (www.mindshiftgear.com). 

MindShift is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet.

Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. The company's slogan, "Engage with nature," challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment. 

MindShift's proprietary rotation180° technology will specifically target outdoor professionals and enthusiasts who work in nature and need quick access to their gear.  Their first product that features this technology is the rotation180° professional, a sophisticated outdoor photography backpack that features an integrated waist pack that rotates out of the lower section to the front of the body, allowing full access to gear. 

"The problem with traditional backpacks is that you have to take them off of your back or swing them forward to access gear inside," said MindShift's co-founder Doug Murdoch.  "Utilizing the rotation180° technology, the integrated waist pack rotates to the front of the body and offers rapid access to the contents without having to stop, take off the pack, sling it over one shoulder, or set it on the ground." 

Through Kickstarter.com's online pledge system for funding creative projects, MindShift seeks to generate orders to help pay for production of the first edition of the new backpack.   To view MindShift's Kickstarter project go to http://www.kickstarter.com/projects/134466492/rotation180-photo-backpack