Hasselblad announces free firmware update that brings the H4D-60’s hottest
new features to the H4D-40 and H4D-50
A recent firmware update for the H4D-60 brought Hasselblad’s flagship camera to a new level
of sophistication with added features and functionality. Now, H4D-40 and H4D-50 users can
benefit from the same advancements thanks to the free user-installable firmware.
Hasselblad is supporting this exciting news with a campaign that sends photographers an extraordinary
message: “You’ve got a brand new camera (You just don’t know it yet)”.
So let’s take a quick look at some of the advanced features that turn existing H4D-40, H4D-50,
H4D-50MS and H4D-200MS into a brand new camera and make them even more valuable to professional
photographers:
- One click focus check that zooms into 100% and takes advantage of the camera’s updated
ability to utilize every pixel of the monitor’s resolution.
- A bi-directional spirit level that puts an end to skewed horizons.
- Quick access to a new rear info screen to display top panel information on the rear display.
- Live video view mode via Phocus when working with the camera connected to a computer.
- Schneider and Rollei electronic shutters are supported by H4D-40, H4D-50 and H4D-60 for
accurate work on technical cameras.
Providing this update to the listed members of the H4D family is part of Hasselblad’s commitment to
ensure that its customers have access to leading edge technology without any additional investment.
The free and user-installable firmware updates will be available beginning December 1, 2011.
Photographers can get more information and a sneak peek at the additional features before downloading
at: www.hasselblad.com/upgrade
